SEARCH RESULTS

Happy New Year from everyone at JB Data Engineering! As the festive lights come down and the calendars flip to 2026, teams and drivers across the globe are already turning their thoughts to the season ahead. Whether you’re chasing a British GT podium, defending an ELMS title or simply aiming for consistent finishes in your local series, preparation now pays dividends when the flag drops. Get Race-Ready for 2026! At JB Data Engineering, we’ve spent the winter helping teams get their data and video systems prepared and ready for the new season. From fresh VBOX HD2 installs to Ecumaster calibrations and CARTEK PDM wiring checks, the off-season is the perfect time to upgrade before the rush begins. Here are a few key areas we always recommend tackling early:   Above: JB Data Engineering working with VBOX to configure a new installation (Photo: VBOX) Data Logger Health Check Cold garages and damp winters play havoc with connectors and batteries. A quick diagnostic check now prevents mid-season headaches - we’ve seen more than one team lose a full session due to a corroded plug. Software Updates & Configs Race Studio 3, Circuit Tools 3, Ecumaster Client and RaceSense all received updates in 2025. Loading the latest firmware and tailoring your dash layouts while you’ve still got time means that you arrive at the first test with everything dialled in. Above: VBOX technician installing a camera on a new installation. Checking cables for  snags and breaks now saves time when you get to the circuit. (Photo: VBOX) Spares Kit Refresh Check those RaceSense hoses, VBOX cables and CARTEK connectors. A small investment in spares now saves a lot of stress when you arrive in the assembly area with a problem! New to Data & Video? Avoid Costly Mistakes Thinking of investing in video and data equipment for the first time? Before hitting the ‘Buy Now’ button, talk to JB Data Engineering. With over ten years’ experience, we’ll match the right system to your needs and budget - saving you from expensive wrong turns. The Fiesta ST240 grid leaving the start at Brands Hatch (Photo: James Roberts) Target Your Driving Weaknesses Struggling with brake temps or throttle application? Sensors overlaid on video can reveal exactly where the seconds hide. We supply and install data and video acquisition systems from all the leading brands, plus we can train you to optimise your investment. Get in touch - email jordan@jbdataengineering.co.uk or call 00 (44) 7717 562169 - and let’s make 2026 your most successful season yet! Upgrading from the Aim X Log Compact to the MXG 1.3: Competitive Advantages for Club Racers For club racers considering stepping up from the Aim X Log Compact to the MXG 1.3 TFT Car Dash Display Logger , this upgrade unlocks real-time insights that could potentially shave seconds off your lap times. Don’t get us wrong: the X Log Compact is a brilliant, compact logger with integrated GPS (25Hz), 6-axis IMU, WiFi/Bluetooth and 4GB storage. It’s ideal for hidden installs and post-session analysis. The MXG 1.3, however, transforms data into an on-track weapon. Above: The AiM MXG 1.3 TFT Car Dash Display (Photo: AiM) Real-Time Visibility on a Stunning 7” TFT Display The MXG 1.3’s high-contrast 7” screen shows ECU data, lap times and alarms instantly - no more waiting for downloads. Customisable pages display speed, RPM, gear and G-forces at a glance, letting you react mid-corner if you need to. An ambient light sensor ensures readability in glare or night races. Configurable RGB Shift Lights and Alarms 10 RGB shift lights and eight alarm LEDs (fully programmable) guide optimal shifts and warn of issues (i.e. low oil pressure flashing red). This on-dash feedback beats the X Log’s post-session review, helping you react instantly on-track. Above: The AiM MXG 1.3 TFT rear connectors (Photo: Aim) Expanded Connectivity and Outputs MXG adds two digital (1A at 12V) connectors for external systems (fans, lights) and WiFi for wireless config. It integrates easily with SmartyCam for video overlays, turning data into visual debriefs - perfect for your media team clips. Broader ECU and Sensor Support While X Log excels at ECU streams (K-Line/RS232/CAN), MXG supports 1,000+ ECUs with predefined maths channels and up to eight expansions (e.g. LCU-One Lambda). A built-in GPS09 Module provides precise lap timing without extras. Photo: The Aim MXG TFT Side Connectors (Photo: Aim) Cockpit Integration The MXG TFT replaces analogue gauges, freeing up space in tight cockpits while logging everything the X Log does - plus displaying it live. At £2,400 + VAT vs X Log’s £470.00 + VAT, the Aim MXG 1.3 TFT Car Dash Display Logger is an investment for serious club racers chasing podiums. JB Data Engineering supplies, installs and provides training and support on both systems - contact us to discuss upgrading and prepare to dominate in 2026! Test Day Support to get 2026 Off to a Winning Start! If you’re planning a test day to shake down your 2026 entry, JB Data Engineering can support you to ensure your data and video systems are operating as they should and maybe demonstrate some functionality you’ve not considered before. With over ten years’ experience providing data support to teams across the globe, from WEC entries to domestic club competitors, we have a huge amount of experience to call on to make sure you get the new season off to the best possible start. For all Test Day bookings to be taken up to 31.03.26, we are offering a 5% discount on our standard day rate for bookings made before 5.00pm on Friday 09.01.26. Call us now on 00(44) 7717 562169 or email jordan@jbdataengineering.co.uk . Looking at the announcements of early season entries, 2026 looks as if it will be another busy motorsport year with packed grids and thrilling racing. We very much look forward to continuing to work with our existing clients and developing new relationships as the season progresses. We hope to see you in a paddock or workshop soon. Have a great Janurary The JB Data Engineering Team. Jordan

2025 Season Review Hello and welcome to the JB Data Engineering End of Season Review for 2025! Where have the last twelve months gone!? Before we start looking at the series and teams we supported, the JB Data Engineering team would like to say a huge thank you to everybody who has used our services or bought products from us throughout the year. We are all aware of the current economic realities of professional motorsport and the demands on budgets. Your support in 2025 has been incredible and we hope we can continue to provide our products and services to you, as teams, drivers or championships, as we move into the new season. Protyre Motorsport Ginetta GT Championship 2025 has been a very busy season and one of the most engrossing projects we were involved in was providing data support to DTO Motorsports in the Protyre Motorsport Ginetta GT Championship. We were delighted to be given the opportunity to support Emma Tomlinson in the #47 Ginetta G56 GTP8 and I think everybody learned a lot throughout the season. Being one of the few teams with only one car in the championship meant that we had to learn quickly at the circuit, without the benefit of data from multiple entries. Also, with the G56 GTP8 being a new car and in constant development by Ginetta, there were some challenges we had to work through but everybody worked as a team to ensure a high level of competitiveness. Above:  Emma Tomlinson at the wheel of the #47 DTO Motorsport Ginetta G56 GTP8 at Brands Hatch (Photo: Ginetta) We were pleased that there were several benefits that we could bring to the programme that we hope made a difference. Our ability to study data quickly and decide which setup options offered the most advantages was an area where we could make a big difference. Using our prior Ginetta experience, we knew where to look and how to react when faced with questions. Our ten years of experience working within garages throughout the world also meant that we could offer clear guidelines and steer decision-making in the right direction. We also brought in some ‘best practice’ processes to the team and suggested some race weekend disciplines that we hope everyone benefited from. Above: The 2025 Ginetta GT Championship grid in action (Photo: Ginetta) Emma Tomlinson raced to two podium finishes on her way to finishing 13 th overall in the Ginetta GT Championship and third in the Am category – a fantastic result for only her first season competing at this level. Airtec Motorsport Fiesta ST240 Championship   Above: Airtec Motorsport Fiesta ST240 Championship grid in action at Anglesey (Photo: Fiesta ST240) One of the most demanding programmes for us in 2025 was supporting JRW Motorsport in the Airtec Motorsport Fiesta ST240 Championship. Drivers Sean Reynolds, Zachary Lucas, Morgan Kidd, James Pope, Christopher Blackburn, Connor Blackburn, Maggie Webster, Matt Chambers and Simon Horrobin were a pleasure to work with. It was fantastic to see the drivers commitment and determination rewarded with 10 podium finishes across the classes they competed in when the championship concluded at the BRSCC Formula Ford Festival at Brands Hatch in October. The relationship with JRW Motorsport came about after we were invited to support a pre-season test day. That led to an offer to join the team for the season and an early indication of where we could help occurred when the team had an ABS issue on one car. A review of the data suggested an issue with a wheel speed sensor, resulting in the diagnosis of water ingress to the wheel bearing. This issue would have been impossible to spot without stripping the car down but JB Data Engineering’s data insight enabled the team to resolve the issue quickly and effectively without the need for an extensive tear-down. Above: The Airtec Motorsport Fiesta ST240 Championship in action at Snetterton (Photo: Fiesta ST240) As the season progressed, we all gained a much better understanding of the Fiesta ST240. Using data to diagnose performance issues meant we could avoid spending money on spare parts in the hope that it would make for a quicker race car. We were delighted to develop a very productive working relationship with driver coach Bobby Thompson. With Bobby looking after the drivers and JB Data Engineering reviewing data, we created a package for the team so that everybody knew what to focus on. When the season came to an end, we were delighted to see the number of our drivers who finished within the top ten of their respective classes. As a result, we look forward to 2026 with the confidence to be even more competitive. GT Cup Championship Above: The #24 SVG Motorsport BMW M4 GT4 in action at Brands Hatch (Photo: GT Cup Championship) Previous experience of competing, and winning, in the GT Cup Championship was the ‘USP’ that led to an invitation from SVG Motorsport to join them for 2025 as they campaigned their Ginetta G56 EVO GT4, driven by Marc Elman and Owen Hizzey, and BMW M4 GT4, piloted by Neil Wallace and Ian Astley. Calling on our knowledge of both the series and the cars, we suggested some procedural changes to improve operating efficiencies over a race weekend as well as investment in VBOX Pit Lane Timers and RaceSense Digital Tyre Pressure Gauges. As the season progressed, it was satisfying to see that both the Ginetta and the BMW could battle with every car in their respective classes with the result that Neil and Ian comfortably won the GTA class with Marc and Owen finishing third in the GTH category. Photo: The #99 SVG Motorsport Ginetta G56 EVO GT4 (Photo: GT Cup Championship) We were delighted that the team could see the value of working with a data engineer who could plug in to a car and quickly and efficiently diagnose a problem and suggest solutions. We hope we can be part of the SVG Motorsport GT Cup journey again in 2026. British Endurance Championship Above: The British Endurance Championship on track at Donington (Photo: British Endurance Championship) 2025 was our fourth year of supporting the British Endurance Championship, managed and run by Claire Hedley and her team, and it was fantastic to see the enthusiasm for the new format with racing now taking place over one day, rather than the whole weekend. JB Data Engineering has worked across a large number of series and championships and we must offer our congratulations to Claire and her colleagues for making the new calendar work so well. Visiting eight different venues over eight weekends is a real accomplishment and, as a contractor working as part of the motorsport industry, we are very grateful to the BEC for keeping teams, drivers and professionals like us busy throughout the season. Above: Ash Woodman in the EDF Cupra TCR (Photo British Endurance Championship) Our focus this year was data scrutineering for the TCR entries and then, when time allowed, supporting the rest of the grid. This allowed us to demonstrate one of the key strengths of JB Data Engineering; the ability to work under pressure, questioning where necessary, and the confidence to make decisions. As always, the racing was excellent and a great season was enjoyed by all. We very much hope to back in the British Endurance Championship paddock in 2026. Aove: JB Data Engineering working with VBOX engineers on-site in 2025 (Photo: VBOX) In addition to our trackside support, we spent a lot of time in workshops up and down the country, supplying, installing and providing training on all the equipment we supply. As a trusted supplier for Aim , Cartek , Ecumaster , RaceSense and VBOX products, we can advise on, and supply, the latest equipment to give you the ultimate competituve edge. Call us on +44 (0) 7717 562169 or visit our website  to discover how we can help. Well, that about wraps up 2025! Whatever you are doing over the holiday season, we hope you enjoy some peaceful, relaxing downtime before activity starts in earnest for the 2026 season. Merry Christmas and Happy New Year! Call us now on +44 7717 562169 or contact us at jordan@jbdataengineering.co.uk  to explore how JB Data Engineering can support your racing ambitions in 2026. Jordan Best Wishes, Merry Christmas and we wish you a Happy and Successful 202+! The JB Data Engineering Team. Jordan

Regularly checking your tyre temps and pressures can improve your lap times. Taking regular tyre temperature and pressure readings is essential to perfecting your setup and lengthening tyre life. Using the traditional gauge, pyrometer and recording data manually takes time, with  every second of delay reducing the accuracy of your readings. We're taking a detailed look at the RaceSense Tyre Gauge with optional temperature probe and we explain why the RaceSense Tyre Gauge should be an essential tool for you at the track. The RaceSense Tyre Gauge Changes The Game! Tyre pressures and temperatures are racing’s gold. Get them right and lap times drop while tyres last longer. Normally you’d be juggling a pressure gauge, pyrometer, a notebook and a pen while rushing to capture accurate data before tyres cool. The RaceSense Tyre Gauge changes the game. Here are six reasons why we think the RaceSense Tyre Gauge should be essential equipment in your tool box.   1) Record Pressures Fast and Accurately Record pressures on all four tyres without pressing any buttons. The starting tyre and direction (i.e. FL, RL, RR, FR - clockwise or anti-clockwise) can be preset, as can two- and four-tyre mode. The unit has the capacity for seven vehicles, allowing for easy switching between entries for a multi-car team.   2) Some Like It Hot Include the optional thermocouple probe and the RaceSense Tyre Gauge can record the inner, middle and outer tyre temperatures. Data captured is accurate to within +/-1º C and the unit will additionally record time, date and ambient temperature, all of which can be exported. 3) There’s An App For That The RaceSense Tyre Gauge has a built-in phone link, allowing you to upload data in less than a second and view it in the RaceSense app. If your phone isn’t available, you can plug the gauge directly into your laptop and download a CSV file.   4) Keep Your Data Secret Instead of displaying your pressures on the RaceSense Tyre Gauge for all to see, select OFFSET MODE. This allows you to input your desired pressures beforehand, with the unit then showing the offset from these values rather than actual pressures on the screen. Adjust pressures until you reach zero and no one will know what pressures you’re running 5) It’s Tough! The RaceSense Tyre Gauges’s die-cast, powder-coated, water-resistant aluminium case is designed to take a beating and with its durable polycarbonate screen, this tool will be a trackside essential for many years to come….as long as someone doesn’t ‘borrow’ it in the meantime! (Pro Tip: Inscribe your name on it.)   6) Battery Life Will Not Be a Problem The RaceSense Tyre Gauge charges, upgrades and downloads via a USB connection and a single charge will last for 24 hours when the unit is in constant use - perfect for the world’s longest endurance races! Using the RaceSense Tyre Gauge transforms the collection of tyre and pressure data. If you want to discuss a technical issue, review options for new equipment purchases or generally get advice about data and video capture, you can book a 30-minute telephone consultation where we can discuss your issues in detail and provide solutions. At just £20.00 + VAT for half an hour, we think this represents excellent value and we hope we can provide some insightful support for you during that time. A 30-minute consultation with a data engineering expert could be invaluable if you’re struggling with an issue and just want a detailed conversation. Jordan

We provide race data engineering, circuit-relevant data, video review, dash & car data logger configurations, run plans & strategies. We analyse your data & on-board and offer remote technical support if needed. We supply racing lap timers & are licensed resellers of RaceLogic VBOX, AIM & ECUMaster OUR PARTNERS

We provide race data engineering, circuit-relevant data, video review, dash & car data logger configurations, run plans & strategies. We analyse your data & on-board and offer remote technical support if needed. We supply racing lap timers & are licensed resellers of RaceLogic VBOX, AIM & ECUMaster OUR COOKIE POLICY Introduction Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. Cookies that we use We use the following cookies: Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. You can find more information about the individual cookies we use and the purposes for which we use them in the table below: Third Party Cookies Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies: Google LLC - Google Analytics Wix.com To deactivate the use of third party advertising cookies, you may visit the consumer page to manage the use of these types of cookies. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Except for essential cookies, all cookies will expire after 2 years.

We provide race data engineering, circuit-relevant data, video review, dash & car data logger configurations, run plans & strategies. We analyse your data & on-board and offer remote technical support if needed. We supply racing lap timers & are licensed resellers of RaceLogic VBOX, AIM & ECUMaster OUR PRIVACY POLICY Introduction This Privacy Policy explains how personal data is collected and used by Jordan Bird t/a JB Data Engineering (referred to as “we”, “us”, “our” throughout this Privacy Policy). In this Privacy Policy, any reference to you includes: you personally; and any legal entity (such as a company, partnership, LLP or similar) which you represent in any of your interactions with us as envisaged under this Privacy Policy. We respect your privacy and are committed to protecting your personal data. We recognise that, as an online products and services provider who provides to both businesses and consumers, we will collect and use personal data about various categories of individuals. We take data protection very seriously and will ensure that we uphold the trust that our customers and others place in us when they provide us with their personal information. This Privacy Policy will inform you as to how we collect, use, handle and disclose your personal data, as well as telling you about your privacy rights and how the law protects you. If you need any more information about our data protection practices, please contact us using the details below. This Privacy Policy covers the following: Key Terms Important information and who we are Third-party links Data protection principles How we collect information about you What information we collect and how we use it Disclosures of your personal data International transfers Data security Data retention Your legal rights No fee usually required What we may need from you Time limit to respond. Key Terms The following key terms are used in this Privacy Policy: “personal data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data); “special categories of personal data” means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal data relating to criminal offences and convictions; “legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service, the best products and provision of our services, and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the privacy impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us; “performance of a contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract; and “comply with a legal obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. Important information and who we are Purpose of this Privacy Policy This Privacy Policy aims to give you information on how we collect and process your personal data, including any data you may provide when you contact us by telephone, email, post, social media or via our website, when you complete an enquiry form on our website, when you access or create an account on our website, when you purchase any products or services from us, subscribe to or agree to receive any marketing material or other publications from us, when you interact with us in person, or where you otherwise contact or engage with us, whether this is in respect of us providing you with our products and/or services, or otherwise. Unless expressly stated otherwise, this website and our products and services are not intended for children, and we do not knowingly collect date relating to children. Please read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. Controller We are the “controller” for the purposes of data protection legislation, and we are therefore responsible for your personal data. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights (see section 11 below), please contact us by using the following details: Email address: jordan@jbdataengineering.co.uk Telephone Number: 07717 562169 You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Changes to the Privacy Policy and your duty to inform us of changes This version was last updated in March 2021. We keep this Privacy Policy under regular review and may amend it from time to time. Please check back regularly to view the latest version. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Third-party links This website may include links to third-party websites, plug-ins and applications such as Facebook, Twitter and Instagram, the suppliers of our products, or any of our partner organisations, as are listed on our website from time to time (Partners). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Data protection principles We adhere to the principles set out in data protection legislation when handling personal data. These principles require personal data to be: Processed lawfully, fairly and in a transparent manner. Collected only for specified, explicit and legitimate purposes. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed. Accurate and where necessary kept up to date. Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed. Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage. Not transferred to another country without appropriate safeguards being in place. Made available to data subjects and allow data subjects to exercise certain rights in relation to their personal data. We are also responsible and accountable for ensuring that we can demonstrate compliance with the data protection principles listed above. How we collect information about you We may collect, use, store and transfer different kinds of personal data about you. We collect and process personal data about you when you: follow us, comment on our posts or interact with us in any way using social media; contact us with an enquiry or otherwise by e-mail, telephone, post, social media or through the website; engage in any other way with any of our social media accounts, website or other electronic means which are managed or regulated by us; create an account on our website or otherwise provide information that is consistent with making such an account; request that material we have produced (or has been produced on our behalf), including any marketing material, is sent to you; place an order for any products or a provision of services which we offer from time to time; are billed or invoiced by us for our products and/or services (whether this is done separately from you placing any order, or otherwise); and provide any information and/or documentation to us in respect of us providing our products and/or services. Personal data is usually collected from you through direct interaction with us (either in person, by phone, by e-mail, by post, via social media or through this website). For example, you will provide your personal information when you submit an enquiry to the embedded contact form on our website. We may on occasion collect personal data from our Partners or other third parties that we work with and who have provided your personal information to us, either with your consent or on some other lawful basis. We may also collect personal data when you use this website, through automated technologies, analytics providers (such as Google Analytics) or search engine providers. We use cookies to assist the site running as effectively as possible. If you fail to provide personal data Where we need to collect personal data by law, or in the performance of a contract with you, and you fail to provide that data when requested, we may not be able to provide you with the products and/or the services that you have ordered. If this is the case, we may have to terminate our contract with you, but we will notify you at the time if this is the case. What information we collect and how we use it The personal data that we collect will include: Contact details including your name, address, telephone number, job title (where ordering for a customer who is a business), e-mail address, social media log-in and account details; Contact history, such as communications with us by telephone, e-mail, post, through our website or via social media; Payment information, including credit/debit card details, bank account details and payment history; Transaction history, including any products purchased, or services engaged for, publications received, and any previous other engagement you have had with us; Website profile data, including any usernames or passwords; Social media account details, including linking your account to any website, Twitter, Facebook, LinkedIn, Pinterest, Instagram, WhatsApp or other similar pages or accounts you may hold; Contact history, such as any communications with us by telephone, e-mail, post, through our website or via social media; Your marketing preferences; Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data and other technology on the devices you use to access the website; and Information about your visit to our website, including pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information. We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data under data protection law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of the website to calculate the percentage of users accessing a certain section of our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. We will not collect or process special categories of personal data (as defined in the Glossary) about you at any time. We will generally use your personal data to: Help us to identify you when you contact us; Contact you by post, e-mail and telephone and via social media regarding the products or services, and/or the information that you have requested from us; Provide the products and services that you have purchased from us; Provide you with information regarding our Partners; Personalise your experience on our website and in providing our products and/or services to you, and to provide information and contacts relevant to you and your business (where applicable); Provide you with any publications or marketing material produced by us or our Partners, where you have requested to receive such material; Develop and provide new products and services to you; Respond to any enquiries you submit to us; Create and administer your account on our website; Allow you to participate in any interactive features on the website; Display your details in any case studies and/or testimonials which we publish on our website, where you have consented to this separately; Process financial transactions (including collection of payments, management of any additional charges and fees and administration of any refunds); Generally administer our relationship with you, and any order you place for our products and/or services; Keep a record of your relationship with us; Prevent and detect fraud; Comply with our legal and regulatory obligations; Provide service and support (including investigating complaints); Train our staff and carry out quality control; Review and improve our services or our products; Use data analytics to improve this website, our marketing, client relationships, user experience and our organisation in general; and Administer and protect the website and our organisation (including troubleshooting, data analysis, testing and system maintenance and network security). Lawful basis for using your information In some cases, we will only use your personal information where we have your consent or because we need to use it for the performance of a contract with you (for example, because you have ordered products or services from us). Generally, we do not rely on consent as the lawful basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us, or by checking or unchecking relevant boxes on our site, or in our communications to you, to adjust your marketing preferences. Where you opt out of receiving marketing messages from us, this will not apply to personal data provided to us as a result of a purchase by you of our products and/or services, any warranty registration, any experience you have had with our products and/or services, or any other transactions you have undertaken with us. There are other lawful reasons that allow us to process your personal information and one of those is called “legitimate interests”. This means that the reason that we are processing information is because there is a legitimate interest for us to process your information to help our business. Whenever we process your personal data on the basis of a “legitimate interest”, we make sure that we take into account your rights and interests and will not process your personal information if we feel that there is a disproportionate privacy impact on you. Marketing If you are a consumer, we will only contact you by e-mail for marketing purposes if you have given us your opt-in consent to do so. This may include information about products and/or services offered by us that are similar to those that we have already provided to you or that you have requested us to provide to you, to notify you about changes to our products or services, or any other information which we have a legitimate interest to contact you about, unless you have asked us not to do so. You can manage your preferences at any time by contacting us using the details set out below. Please note that we will continue contacting you about information that is connected to the contract that you have with us, including the provision of any products, or the performance of the services that you may have purchased from us, or our other products or services you may have requested from us. We will not share your information for marketing purposes with any company or other entity (including our Partners) unless we have your opt-in consent to do so. You can ask us or third parties to stop sending you marketing messages by contacting us at any time or by clicking the “unsubscribe” button in the relevant e-mail. Change of purpose We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. Disclosures of your personal data We may have to share your personal data with the parties set out below for the purposes set out in paragraph 6 above. Any suppliers, sub-contractors, agents and other third parties which may help us with the provision of the products and/or the services that you have requested from us. Service providers who provide IT, security, software and system administration services. Any designers who are involved in making changes to the design of the website, or any of our publications or marketing material (where you have consented to receive such material). Any organisations that from time to time provide hosting services for our website. Professional advisers acting as processors or joint controllers including lawyers, bankers, experts, accountants, insurers and other third parties based who provide legal, banking, consultancy, accounting, insurance and other related services. HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses, carry out a restructure or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy. Any other entities which are under the same beneficial ownership as us that may subsist from time to time. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers, or our Partners, to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We do not and will not sell your personal data to any third party. International transfers Some of our external third parties may transfer your person data outside the UK. For example, our website is provided by Wix.com Ltd, who may store personal data which they receive from us in their data centres in the United States of America, Ireland, Japan or Israel. For more information on how Wix.com Ltd stores personal data, please see their privacy policy at: https://www.wix.com/about/privacy. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. Data security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. The Website may include third-party advertising and links to other websites. We do not provide any Personal Data to these advertisers or third-party websites. We cannot accept responsibility for any unauthorised access or loss of personal data that is beyond our reasonable control and we exclude all liability for loss that you may incur when using third party websites. Data retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available on request by contacting us using the details above. Your legal rights Under certain circumstances, you have rights under data protection laws in relation to your personal data, as follows: Request access to your personal data. This is commonly known as a “data subject access request” and enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Object to processing of your personal data. Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Request transfer of your personal data. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Right to withdraw consent. Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent. If you wish to exercise any of the rights set out above, please contact us. You can find out more about these rights by viewing the ICO’s guidance here: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/. No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. What we may need from you We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. Time limit to respond We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.