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DATA ENGINEERING 

JB Data Engineering provides data-acquisition and analysis, including video analysis, for race teams and individual racing drivers.
 

We are proficient in the use and application of PI Toolbox, PI Toolset, Aim Race Studio, Racelogic, Race Technology, Motec, Magnetti Marelli, Life Racing and Bosch (WinDarab).


Our track-side data and video support includes driver analysis and development, vehicle systems, chassis and tyre analysis, fuel strategy and video analysis.

JB-DATA-ARROW
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DATA ENGINEERING

JB Data logo for race and fuel strategy
RACE & FUEL STRATEGY
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VIDEO
ANALYSIS
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TECH SUPPORT
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RACE SUPPORT
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DATA ANALYSIS TRAINING
JB Data logo simulator support
SIMULATOR SUPPORT
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HUMAN ENGINEERING

Jordan Bird's focus on data engineering in the context of motorsport is a refreshing one. In addition to the services Jordan provides to his clients, he shares his experience and knowledge with aspirant data and race engineers. This helps early stage practitioners gain an understanding of how best to understand the data to improve both the driver and the car.

Clive Temple

Retired
Motorsport and Automotive Programme Director and Senior Lecturer

WHAT PEOPLE ARE SAYING

FAQ

How does motorsport data logging improve race performance?

Accurate data logging helps identify braking points, throttle application, steering input and overall consistency. Reviewing these traces provides clear areas for improvement and supports better setup decisions between sessions.

How can I use data analysis and telemetry to achieve the perfect lap?

Data analysis shows changes from corner to corner. Paired with video, it becomes easier to recognise  where time is being gained or lost. Working through the data step by step allows you to build cleaner, faster and more repeatable laps.

Where can I find race car and kart data acquisition systems in the UK?

We supply a range of AiM, VBOX and ECUMaster products. We help drivers and teams choose the right data logger, dash or telemetry setup, and make sure each system delivers clean, reliable information on track, giving you the data you need to improve technique, consistency and overall performance.

What else can I add to my setup to help improve performance on track?

Alongside full data analysis, simple tools like lap timers, dash displays and tyre pressure gauges can help you pick up pace and consistency on track. A good lap timer makes it easier to understand improvements, while accurate tyre pressures give better grip and confidence straight away.

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