If you're looking to get a deeper insight into your performance on-track, these services will help you not only improve your race pace and lap times but your understanding of what it takes to go quicker.


JB Data Engineering provides data-acquisition and analysis, including video analysis, for race teams and individual racing drivers.

We are proficient in the use and application of PI Toolbox, PI Toolset, Aim Race Studio, Racelogic, Race Technologies, Motec, Magnetti Marelli, Life Racing and Bosch (WinDarab).

Our track-side data and video support includes driver analysis and development, vehicle systems, chassis and tyre analysis, fuel strategy and video analysis.




JB Data Engineering recognises that to achieve top performance in our sport we need more than an understanding of the vehicle dynamics, mechanicals and tyres.

Crucial to the success is an understanding of the driver, their biorhythms and fitness, together with robust strategies to combat fatigue and stress from both internal and external sources.

JB Data Engineering works with ‘Human Performance’ visionaries and industry specialists to deliver solid improvements in areas such as Fitness and Stamina, Diet and Sleep, Media and mental approach. These techniques are dovetailed to work in conjunction with the driver track strategies thereby delivering a holistic approach to ‘The complete package’.



Video analysis has become an extremely popular service with drivers, at all levels, finding this tool helpful in understanding visually where they could improve their lap-times. Video analysis is particularly useful where an amateur driver is working with a driver-coach, who is then able to identify where improvements in times can be made.

Racelogic’s Circuit Tools data analysis software and Aim’s Smartycam video software provides the capability to run multiple laps side-by-side. This facility allows the driver to see vehicle data alongside video of the lap. Using GPS to plot the driver’s lines, a coach can quickly understand and explain where the lap-time can be improved.



JB Data Engineering can provide race and fuel strategies to teams and individual drivers, a crucial planning tool particularly when competing in endurance events. Thanks to JB Data Engineering’s experience in race strategies, planning time is reduced.

Our race/fuel strategies include run-plans for each session with fuel usage per lap and per session and can record sector-times, lap-times, driver stint-times, session duration and session-elapsed time. Our strategies have been used in the 24H Series, the British GT Championship and the VW Fun Cup 25 Hour Race at Spa-Francorch


Want to learn how JB Data Engineering can help you improve on track?


Danny King

Pace Motorsport

"I worked closely with Jordan at the recent Silverstone 12H Creventic round and he showed that he is not only talented but extremely passionate and dedicated – exactly the sort of individual that I would want in my team. He dealt with the added responsibilities of endurance racing very well and bought an extra dimension to the data and strategy analysis we needed."