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  • March 24 NEWSLETTER - VBOX Pit Lane Timer

    Welcome to the March 2024 JB Data Engineering Newsletter. Hello and welcome to the March edition of the JB Data Engineering. We’ve had a busy start to the year and, with many international championships having completed their opening rounds and the start of the domestic season just around the around the corner, 2024 is well underway. The British GT Championship held its Media Day three weeks ago and JB Data Engineering was there providing support to teams up and down the paddock, more of which later. Our partners VBOX have some exciting developments for 2024 and we’re looking at their latest, the new Pit Lane Timer, in this news letter. With pit stop timing becoming ever more crucial to being competitive across a number of championships, VBOX’s latest evolution couldn’t have come at a better time. As ever, if you need data engineering support for pre-season testing, please contact us on +44 7717 562160 or email jordan@jbdataengineering.co.uk. The diary is filling up fast but we will do our best to make time to help where we can.to make time to help where we can. British GT Media Day The traditional opening to the British GT Championship season is its Media Day, this year held at Donington. The weather unfortunately wasn’t kind and heavy rain blighted the opening track sessions but the depth of the grid more than made up for a ‘little’ rain(!). SRO Motorsports Group, the series organiser, was very pleased to announce that, despite the economic challenges we’re all facing, the grid for the 2024 British Championship will be at capacity with 36 cars contesting the nine-round series. With visits to iconic circuits such as Oulton Park, the Silverstone 500 circuit and Donington and with the return of Spa-Francorchamps as the overseas round, the British GT Championship will offer some spectacular racing. The GT3 grid will see 19 entries, the most since 2014, with ten manufacturers and five former champions competing for the overall title. GT4 entries are also very healthy with nine manufacturers, 10 Pro-Am pairings and seven Silver line-ups. JB Data Engineering was at Donington for Media Day providing support to teams throughout the grid and we very much forward to returning when the racing action starts. With extensive experience in providing data and video support services to teams competing in the British GT Championship, JB Data Engineering is your perfect data partner for the 2024 season. Call us now on 07717 562160  or email jordan@jbdataengineering.co.uk to discuss how we can help you. British Endurance Championship / ROWE Britcar Trophy The British Endurance Championship and ROWE Britcar Trophy get underway at Donington over the Easter weekend and JB Data Engineering is delighted to have been invited back to join the Data Scrutineering team. The grids at British Endurance Championship and Britcar Trophy meetings are full of some great machinery and we can’t wait to be in the middle of the action when the racing starts on Friday March 29th. For 2024, the series has introduced some major changes. Class E has now been re-configured for 2.0-litre touring cars and Class H has been launched for hybrid, BEV and hydrogen-powered cars. Britcar’s use of Balance of Performance and unique Britcar Endurance Performance Indicator (BEPI) ensures that the racing is always highly competitive. With the series visiting Donington, Snetterton, Silverstone and Oulton Park, a weekend at a British Endurance Championship meeting is one not to be missed. Our role as part of the Data Scrutineering team ensures that all competitors can be assured that the technical regulations are being followed. If you see us in the paddock over the course of the season, please do come and say hello. We’re very much looking forward to meeting up with friends old and new! New VBOX Pit Lane Timer As a proud supplier of VBOX Motorsport equipment, JB Data Engineering is delighted to announce the company’s launch of the new VBOX Lap Timer. With mandated pit stop lengths being an important part of many series, optimising your time in the pit lane is now crucial to ensuring your competitiveness. The new VBOX Pit Lane Timer provides instant feedback to help optimise the time spent in the pit lane and avoid unnecessary penalties.Once the pit lane entry point is crossed, the VBOX Pit Lane Timer will display the velocity until the car comes to a stop and then counts down to zero to indicate when it is time to leave the pit box. The VBOX Pit Lane Timer uses an array of six LEDS to prompt you when to speed up, slow down and leave the pit box. With VBOX moving to a 25Hz GNSS receiver, information such as speed, time and position is logged at 25 times per second and is stored on an SD card to examine post-race using the free Circuit Tools Software. If you would like to discuss how the new VBOX Pit Lane Timer can  help you achieve your racing goals,contact JB Data Engineering on +44 (0) 7717 562169 or email jordan@jbdataengineering.co.uk. Well, that about wraps it up for this newsletter. Although the diary is filling up fast, we do still a few spaces left for test sessions and race weekends throughout the year so please contact JB Data Engineering to see if we can help in any way with your racing plans for 2024. Wherever and whenever you’re racing, we hope you have a fantastic season! All the best, JB Data Engineering Have a great March! The JB Data Engineering Team.

  • JB DATA ENGINEERING - NEWSLETTER - FEBRUARY 2024

    Welcome to the Feburary 2024 JB Data Engineering newsletter. Hello and welcome to the February 2024 edition of the JB Data Engineering newsletter! As we press the ‘Send’ button on this email, the new season is well underway. Formula 1 has tested in Bahrain, the FIA WEC is preparing for its Prologue at the Losail International Circuit in Qatar and the Asian Le Mans Series has already concluded with the LMP2 title going to CrowdStrike Racing by APR, a team that we have close ties to. With the start of the UK domestic season just weeks away, teams are now announcing drivers, confirming racing programmes and testing in readiness for another fantastic year of motorsport. Our diary is already filling up fast but please contact us if you need support preparing your car or when you’re at the circuit testing. As always, we’re ready and waiting to provide expert, reliable and cost-effective data engineering and video analysis support to make sure you get the very best from your team and car for the season ahead. JB Data Engineering can be reached at jordan@jbdataengineering.co.uk or by calling +44 (0) 7717 562169. Autosport International 2024 (Photo: EnduranceandGT.co.uk) The JB Data Engineering year started with a visit to Autosport International, now re-branded ‘ A24’. The show offers the perfect opportunity to catch up with clients old and new and this year was no exception. After a hiatus during the pandemic, the show is in a rebuilding phase with a fresh new look, revised layouts and a lot of new attractions. We especially liked the fact that the Engineering segment, which was traditionally held across two days, is now accessible across all four days, a change which offers some great networking opportunities and something that the JB Data Engineering team took full advantage of.. (Photo: EnduranceandGT.co.uk) Data acquisition, analysis and engineering within motorsport is advancing rapidly and many of the new developments were on display at A24. JB Data Engineering is at the forefront of those advancement with our work as a supplier of AiM, RACELOGIC, Ecumaster and RaceSense products. Contact JB Data Engineering today to understand how the latest data technology can support your 2024 racing campaign. Device Firmware and Updates AiM, RACELOGIC, Ecumaster and RaceSense firmware and software systems are being updated continuously. Having the latest upgrades properly installed and tested on all your data acquisition and video systems is essential to ensure that you are getting the very best from your investment. JB Data Engineering is expert in installing, servicing and upgrading the whole range of VBOX motorsport products. If you are currently preparing for the new season and are unsure if your VBOX systems have been optimised with the latest firmware and software updates then contact Jordan at JB Data Engineering. We can review your current system and suggest improvements that could be made before you take your car out on circuit. How can we support you in 2024? JB Data Engineering provides a complete range of services to help drivers and teams to get the best from their cars and strategy. In addition to supplying and fitting the very latest in data logging and video analysis equipment, we can train your engineers to get the best from your investment. We have considerable experience in providing trackside data engineering services and have worked with teams such as TF Sport, Algarve Pro Racing and DragonSpeed. We offer our services internationally and, diary permitting, we can travel anywhere to provide last-minute emergency support if required. We also offer our engineering and analysis services on a remote basis so if your budget doesn’t stretch to a full-time track-side data engineer, we can our provide our services remotely. We have worked with many drivers providing simulator support and are happy to travel internationally to offer those services, wherever they are required. JB Data Engineering is your one-stop shop for video and data analysis support and we would love to work with you in 2024. Please email jordan@jbdataengineering.co.uk or call +44 (0) 7717 562169 to explore how we can work together for the new season. Here’s to a fantastic season! Well, that about wraps it up for our first newsletter of the year. Wherever you are testing or competing over the next few weeks, we hope you have a safe and successful start to 2024 and we look forward to meeting you in a paddock soon! Have a great 2024! The JB Data Engineering Team.

  • JB DATA ENGINEERING - 2023 SEASON REVIEW

    Welcome to the December 2023 JB Data Engineering Newsletter. AS 2023 draws swiftly to a close, welcome to the JB Data Engineering season review! Wow! What a year this has been! We’ve provided data engineering services to teams in the GT Cup Championship, the Fun Cup Endurance Championship and the TCR UK Touring Car Championship, worked as Data Scrutineer for the British Endurance Championship and Britcar Trophy, tested with Revolution Race Cars and JWB Motorsport and supplied our range of data and video logging equipment to teams up and down the paddock. We haven’t stopped since pre-season testing got underway in March and we wanted to share some of the highlights with you as well as express our thanks to everybody we’ve met in 2023! 2024 is just a few days away now so if we can can help you in anyway as you start to prepare for the new season, please contact us on +44 7717 562169 or by email. We’d love to hear from you! GT Cup GT Cup Championship racing is always highly competitive and the 2023 season was no exception. JB Data Engineering was delighted to be invited to join Make Happen Racing, which evolved into Morpheus Racing towards the latter half of the season, for their two-car assault on the GTH (GT4) title. Stephen Walton and Chris joined forces to pilot the team’s #69 Mercedes MG GT4 while Jon Currie was partnered with ex-Lamborghini factory driver Phill Keen for the 22-race season. The GT Cup Championship season is demanding on teams, drivers and machinery. Spread over seven weekends with typically four races per weekend, the pressure is always on to make sure that cars are turned round quickly for the next race and that drivers are coached and prepared for their next challenge. After 26 races, Stephen and Chris secured the GTH title with 449 points, 39 points ahead of Jon and Phil. The success of the team was, in large part, due to the effort and investment they put into testing outside of the race weekends. With track time limited at the circuit due to the tight scheduling of GT Cup Championship weekends, the opportunity to work through issues on the cars and give each driver the opportunity to develop their skills without pressure meant that each race weekend was approached in a calm and planned manner. As a result, Stephen and Chris secured 12 class podiums during the season, including five GTH victories, while Jon and Phil stood on the podium on ten occasions and took two class wins. The key element in making the GT Cup Championship such a fantastic championship is the effective use of Balance of Performance, enabling older generation cars to compete against newer machinery with no fear that they will be outpaced just because they are not current generation. ‘Just turn up and have fun’ is the key message to anyone considering a GT Cup Championship campaign. JB Data Engineering was delighted to be have been part of Makehappen Racing / Morpheus Racing for the 2023 GT Cup Championship and would like to extend our most grateful thanks to Stephen, Chris, Jon and Phil for the invitation. We very much hope the team will be back on the grid in 2024 and that we can join them to defend their title. TCR UK JB Data Engineering provided a variety of services to the the TCR UK Touring Car Championship as well as across the paddock. We were delighted to be present at Brands Hatch for the season finale, providing data analysis support for Carl Boardley, Jenson Brickley and Matt Wilson as well as supporting teams throughout the paddock on what was a thrilling final weekend. TCR UK shared the weekend with the BRSCC Formula Ford Festival, a championship in which many professional race car drivers first cut their teeth. Scheduled in late October, the weather can often be unpredictable and so it was with torrential rain on the Saturday. Sunday, however, was fine and dry and with five drivers in contention for the TCR UK title led by Carl Boardley in the #41 CBM with Hart GT Cupra, track action was always going to be highly competitive. Jenson Brickley, at the wheel of #246 Cupra, took pole for the first of Sunday’s two contests, lapping the 1.9 kms of the Indy circuit in 48.283 seconds, just over a quarter of a second ahead of Callum Newsham. Alex Ley, sixth in the championship standings going into the final weekend, completed the top three. Brickley was unable to take his position at the front of the grid due to a mechanical problem so Callum Newsham led the field away with Carl Boardley in fourth. Boardley was passed but only needed to finish in the top six to take the title so drove a considered race as Chris Smiley and Alex Ley battled it out at the front. Smiley retired with a power steering issue and, as the chequered flag came out for Alex Ley, Boardley was in fourth and took sufficient points to ensure that the Ipswich-based businessman was crowned the TCR UK Touring Car Champion for 2023 Race Two saw some very unfortunate contact on the run down to Graham Bill Bend on the opening lap, resulting in a lengthy red flag period as cars were recovered. Thankfully nobody was injured but two slow formation laps before the restart meant that cold tyres caused more off-track moments and retirements. Jac Constable brought the #11 Rob Bostin Racing Gen II Audi RS3 home for the win, followed by Jenson Brickley in the #246 Cupra. Alex Ley completed the podium finishers. 2023 has seen the bar raised in TCR UK competition and the racing has been extraordinary. JB Data Engineering has been proud to have been involved in the championship and supporting this season’s champion Carl Boardley. We very much hope to return to the paddock next season. Fun Cup Endurance Championship We have been involved with the Fun Cup Endurance Championship for many seasons now and were delighted to be asked to work with Eddie Farrow’s EDF Motorsports for two rounds of the 2023 season, both at Oulton Park. EDF had three cars on the grid for the four-hour enduro in July with Simon Coles and Rob Croydon qualifying their #212 car the best of the trio. Coles and Croydon started 10th in the overall grid and fifth in the Masters category with Vlad Vassiliev and Matt Dorkings starting from 14th overall in the #246 car. Gary Summers and David Farrow, son of team owner Eddie, started the #104 car 16th on the 21-car grid. All three cars made it to the chequered flag with the #212the best of the EDF entries, Coles and Croydon coming home fifth overall and second in the Masters category. JB Data Engineering returned to work with EDF Motorsports for the Fun Cup Championship season finale at Oulton Park in October where the Lincolnshire-based team enjoyed mixed fortunes. Vassiliev and Dorkings brought the #246 car home in 12th place overall and 6th in the Masters category with the #104 and #212 cars finishing 10th and 11th in class in Race One. In Race Two, Simon and Rob finished 6th in class, one place ahead of Vlad and Matt. Fun Cup racing reminds us very much of racing in the European Le Mans Series where the four-hour race format allows for different strategies and anything can happen with safety cars. The fact that the cars are very close in performance, drivers vary in experience and championship entry is good value means that the racing is always hard-fought. Our collaboration with EDF Motorsports is more than just racing; it’s a testament to resilience and precision in the face of challenges. Navigating the demands of Fun Cup cars, we showcased not only the skill involved in data and video analysis but also the unwavering spirit of JB Data Engineering. As we reflect on the achievements of 2023, we extend our heartfelt gratitude to EDF Motorsports for the invitation to be part of their Fun Cup journey. The chequered flag may have fallen on 2023 but the thrill of the season is etched in our memories! British Endurance Championship Data scrutineering is probably one of the less visible roles over the course of race weekend but is vital if competitors are to have the confidence that the technical regulations are being applied correctly and fairly. JB Data Engineering was proud to have been invited to be part of the data scrutineering team for the 2023 British Endurance Championship and Britcar Trophy. The championship, coordinated by Claire Hedley and her team, is the perfect entry into GT and endurance racing for amateur drivers with its one-day, multi-class format. With BEC grids approaching 20 cars for most rounds and with six or more classes racing, the on-track action was always spectacular and every race weekend was great fun. Team Hard, with its Porsche 991 Cup entry, secured the overall British Endurance Championship title, finishing just four points ahead of the Venture Innovations Mercedes-AMG GT4 while Rhys Lloyd and Jack Meakin in the Dragon Sport Renault Clio secured the Britcar Trophy by less than 20 points from William Puttergill in the CH Racing Honda Civic Cup Type R. It was great to see how the competitors across both championships embraced the concept of data scrutineering. Our cloud-based solution allows for quick collection and review of data and the role is clearly seen as helping level the playing field and making sure that everyone can compete with confidence. The British Endurance Championship and the Britcar Trophy have played an important role in the growth of JB Data Engineering and we look forward to hopefully continuing that relationship for many years to come. Testing Testing is an important element of the work of a data engineer and we were delighted to be invited to join Nick Beaumont’s JWB Motorsport as the team tested its Porsche Cayman GT4 at Silverstone in June. We supplied data and system support which is always fun on a car as capable as the Cayman GT4. We also provided support to Revolution Race Cars at Zolder and Spa-Francorchamps in August when potential customers were invited to test the team’s lightweight 820kg sports prototype. Later in the season, Reflex Racing invited JB Data Engineering to be part of their team when they tested their Ligier JS2 R. Reflex was the first team to bring the Ligier JS2 R to the UK after it was launched in 2018 and the test at Snetterton was a great opportunity to understand this fantastic car, inspired by the 1972 JS2 which was described at the time as having the best power-to weight ratio of GT cars of that period. If JB Data Engineering can support you during your 2024 testing programmes, please call us to discuss how we can help. Equipment Supply JB Data Engineering specialises in the supply, fitting and maintenance of data logging, racing lap timers and data acquisition systems for race cars and motorsport. We are authorised suppliers of products by AiM, Ecumaster and VBOX Automotive. In addition to supply and fitting, we can also train you and your engineers in the correct operation of any equipment, ensuring that the return on your investment is optimised throughout the season. In 2023, we introduced a number of new products, including the ECU Master PMU-24 DL, the SmartyCam 3 Dual and the RaceSense Digital tyre pressure gauge. Click here to view the full range of products that we can supply. If you’re looking to upgrade your data acquisition systems in readiness for the new season, call us now on +44 (0) 7717 562169 to discuss the latest developments and see how we can support you. Thank You! As we approach the final days of 2023, JB Data Engineering wants to express sincere gratitude to the incredible teams, drivers, championships, suppliers and friends who made this year such an overwhelming success. It’s been an exhilarating 12 months and as we gear up for the upcoming season, we’re excited to bring our wealth of experience, effectiveness and reliability to the forefront. If you’re currently in the midst of planning for the new season and searching for a partner to enhance your racing experience, your search ends here. With the start of the 2024 racing season only a few months away, our calendar is filling up quickly. Reach out to JB Data Engineering now via phone or email to secure your spot and discuss how we can contribute to achieving your racing goals next year. Finally, let’s raise a glass to another year of triumphs on the track and meaningful partnerships. Let’s make 2024 a season to remember! We’ll be answering the phone and checking our emails throughout the Christmas and New Year period so please call us on +44 (0) 7717 562169 or email jordan@jbdataengineering.co.uk if we can help in any way. All the best, JB Data Engineering Merry Christmas and Happy New Year! The JB Data Engineering Team.

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  • JB Data Engineering | Race Car Data Logging

    PREPARATION IS THE KEY TO SUCCESS We can help give you a deeper insight into your performance on-track. Our preparation services help you improve your race pace and lap times by understanding what it takes to go quicker. Together with JB Data Engineering's on-track services, our support can make sure you and your team are ready for whatever the circuit can throw at you. Off track services PRE & POST RACE SUPPORT Preparation is key to winning races. To support you, we are able provide both pre- and post-race support. Pre-event support can include reviewing previous circuit-relevant data and video, checking dash and data logger configurations, devising a run plan/strategy if needed and the configuration of annotated track-maps. Post-event support can include analysis of data, on-board video and suggestions for revisions of run-plans and strategies from each session. We can also produce a detailed report from the event which can include feedback for drivers, a record of set-up changes made with data and screenshots of on-board video. Pre & Post Race Support REMOTE TECHNICAL SUPPORT If you encounter data or analysis problems at a track and need support, we can help. We can provide remote support to any circuit in the world (providing Wifi or Mobile data signal), using the capability to access your computers remotely. This facility allows us to provide expert assistance and data debriefs at short notice and wherever you are racing. Thanks to remote support, we don’t have to be at the circuit to help you, which reduces your costs. If you need help during your race weekend and don’t have a data engineer, JB Data Engineering’s Remote Support could be the solution! Remote Support PURCHASE SUPPORT We are dealers for Racelogic (VBOX) , Aim , DTA Fast products and can supply all your data, video and Telemetry logging needs. ​ From your initial sales enquiry, we can tailor a package to meet your needs. Arrange installation by one of our qualified installation engineers, followed up by over the air training, or one to one, dependent on requirement. Our comprehensive after-sales service covers installation advice, training and diagnostics. Whatever your support needs, we are there to help you. We deliver the total ‘turn key’ package enabling you to ensure swift delivery, installation and training all from one source, thereby maximising your investment and reducing time loss. Purchase Support DATA ANALYSIS TRAINING We provides data-analysis training to teams and individuals in the correct use of PI Toolbox, PI Toolset, Aim, Racelogic, Race Technologies, Motec, Magneti Marelli, Life Racing and WinDarab. Packages include hardware training (i.e. data loggers, leads and sensors) and learning the basics on how to use the data analysis software. You will learn how to download the data, where the data is stored, how to access the data and how to change the event properties within the data software. Once a basic understanding has been acquired, you start to learn how to interpret and analyse the data in order to get the best from your vehicle and driver. Data Analysis Training SIMULATOR SUPPORT Testing and pre-race set up can be expensive and time-consuming. To assist, we have devised a tailor-made programme to extract maximum value utilising the latest simulator facilities and data acquisition techniques, either with or without a driver coach. Ability to practise lines. Track familiarisation. Basic car control and learning basic techniques. Braking Techniques. Car set-up / Engineering. Full race data analysis (Circuit tools) and feedback. ​ If you would like to book a Simulator session with us contact us . Simulator Support Testimonials Jordan has worked with us at many events over the years and offers in-depth service and his analysis is great! A really good character who I would highly recommend. Rhys Lloyd Amigo Motorsport WHAT PEOPLE ARE SAYING

  • Our Privacy Policy | JB Data Engineering

    Introduction This Privacy Policy explains how personal data is collected and used by Jordan Bird t/a JB Data Engineering (referred to as “we”, “us”, “our” throughout this Privacy Policy). ​ In this Privacy Policy, any reference to you includes: you personally; and any legal entity (such as a company, partnership, LLP or similar) which you represent in any of your interactions with us as envisaged under this Privacy Policy. We respect your privacy and are committed to protecting your personal data. We recognise that, as an online products and services provider who provides to both businesses and consumers, we will collect and use personal data about various categories of individuals. We take data protection very seriously and will ensure that we uphold the trust that our customers and others place in us when they provide us with their personal information. ​ This Privacy Policy will inform you as to how we collect, use, handle and disclose your personal data, as well as telling you about your privacy rights and how the law protects you. If you need any more information about our data protection practices, please contact us using the details below. ​ This Privacy Policy covers the following: Key Terms Important information and who we are Third-party links Data protection principles How we collect information about you What information we collect and how we use it Disclosures of your personal data International transfers Data security Data retention Your legal rights No fee usually required What we may need from you Time limit to respond. Key Terms The following key terms are used in this Privacy Policy: “personal data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data); “special categories of personal data” means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal data relating to criminal offences and convictions; “legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service, the best products and provision of our services, and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the privacy impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us; “performance of a contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract; and “comply with a legal obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. Important information and who we are Purpose of this Privacy Policy This Privacy Policy aims to give you information on how we collect and process your personal data, including any data you may provide when you contact us by telephone, email, post, social media or via our website, when you complete an enquiry form on our website, when you access or create an account on our website, when you purchase any products or services from us, subscribe to or agree to receive any marketing material or other publications from us, when you interact with us in person, or where you otherwise contact or engage with us, whether this is in respect of us providing you with our products and/or services, or otherwise. Unless expressly stated otherwise, this website and our products and services are not intended for children, and we do not knowingly collect date relating to children. Please read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. Controller We are the “controller” for the purposes of data protection legislation, and we are therefore responsible for your personal data. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights (see section 11 below), please contact us by using the following details: Email address: jordan@jbdataengineering.co.uk Telephone Number: 07717 562169 You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Changes to the Privacy Policy and your duty to inform us of changes This version was last updated in March 2021. We keep this Privacy Policy under regular review and may amend it from time to time. Please check back regularly to view the latest version. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Third-party links This website may include links to third-party websites, plug-ins and applications such as Facebook, Twitter and Instagram, the suppliers of our products, or any of our partner organisations, as are listed on our website from time to time (Partners). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Data protection principles We adhere to the principles set out in data protection legislation when handling personal data. These principles require personal data to be: Processed lawfully, fairly and in a transparent manner. Collected only for specified, explicit and legitimate purposes. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed. Accurate and where necessary kept up to date. Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed. Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage. Not transferred to another country without appropriate safeguards being in place. Made available to data subjects and allow data subjects to exercise certain rights in relation to their personal data. We are also responsible and accountable for ensuring that we can demonstrate compliance with the data protection principles listed above. How we collect information about you We may collect, use, store and transfer different kinds of personal data about you. We collect and process personal data about you when you: follow us, comment on our posts or interact with us in any way using social media; contact us with an enquiry or otherwise by e-mail, telephone, post, social media or through the website; engage in any other way with any of our social media accounts, website or other electronic means which are managed or regulated by us; create an account on our website or otherwise provide information that is consistent with making such an account; request that material we have produced (or has been produced on our behalf), including any marketing material, is sent to you; place an order for any products or a provision of services which we offer from time to time; are billed or invoiced by us for our products and/or services (whether this is done separately from you placing any order, or otherwise); and provide any information and/or documentation to us in respect of us providing our products and/or services. Personal data is usually collected from you through direct interaction with us (either in person, by phone, by e-mail, by post, via social media or through this website). For example, you will provide your personal information when you submit an enquiry to the embedded contact form on our website. We may on occasion collect personal data from our Partners or other third parties that we work with and who have provided your personal information to us, either with your consent or on some other lawful basis. We may also collect personal data when you use this website, through automated technologies, analytics providers (such as Google Analytics) or search engine providers. We use cookies to assist the site running as effectively as possible. If you fail to provide personal data Where we need to collect personal data by law, or in the performance of a contract with you, and you fail to provide that data when requested, we may not be able to provide you with the products and/or the services that you have ordered. If this is the case, we may have to terminate our contract with you, but we will notify you at the time if this is the case. What information we collect and how we use it The personal data that we collect will include: Contact details including your name, address, telephone number, job title (where ordering for a customer who is a business), e-mail address, social media log-in and account details; Contact history, such as communications with us by telephone, e-mail, post, through our website or via social media; Payment information, including credit/debit card details, bank account details and payment history; Transaction history, including any products purchased, or services engaged for, publications received, and any previous other engagement you have had with us; Website profile data, including any usernames or passwords; Social media account details, including linking your account to any website, Twitter, Facebook, LinkedIn, Pinterest, Instagram, WhatsApp or other similar pages or accounts you may hold; Contact history, such as any communications with us by telephone, e-mail, post, through our website or via social media; Your marketing preferences; Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data and other technology on the devices you use to access the website; and Information about your visit to our website, including pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information. We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data under data protection law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of the website to calculate the percentage of users accessing a certain section of our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. We will not collect or process special categories of personal data (as defined in the Glossary) about you at any time. We will generally use your personal data to: Help us to identify you when you contact us; Contact you by post, e-mail and telephone and via social media regarding the products or services, and/or the information that you have requested from us; Provide the products and services that you have purchased from us; Provide you with information regarding our Partners; Personalise your experience on our website and in providing our products and/or services to you, and to provide information and contacts relevant to you and your business (where applicable); Provide you with any publications or marketing material produced by us or our Partners, where you have requested to receive such material; Develop and provide new products and services to you; Respond to any enquiries you submit to us; Create and administer your account on our website; Allow you to participate in any interactive features on the website; Display your details in any case studies and/or testimonials which we publish on our website, where you have consented to this separately; Process financial transactions (including collection of payments, management of any additional charges and fees and administration of any refunds); Generally administer our relationship with you, and any order you place for our products and/or services; Keep a record of your relationship with us; Prevent and detect fraud; Comply with our legal and regulatory obligations; Provide service and support (including investigating complaints); Train our staff and carry out quality control; Review and improve our services or our products; Use data analytics to improve this website, our marketing, client relationships, user experience and our organisation in general; and Administer and protect the website and our organisation (including troubleshooting, data analysis, testing and system maintenance and network security). Lawful basis for using your information In some cases, we will only use your personal information where we have your consent or because we need to use it for the performance of a contract with you (for example, because you have ordered products or services from us). Generally, we do not rely on consent as the lawful basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us, or by checking or unchecking relevant boxes on our site, or in our communications to you, to adjust your marketing preferences. Where you opt out of receiving marketing messages from us, this will not apply to personal data provided to us as a result of a purchase by you of our products and/or services, any warranty registration, any experience you have had with our products and/or services, or any other transactions you have undertaken with us. There are other lawful reasons that allow us to process your personal information and one of those is called “legitimate interests”. This means that the reason that we are processing information is because there is a legitimate interest for us to process your information to help our business. Whenever we process your personal data on the basis of a “legitimate interest”, we make sure that we take into account your rights and interests and will not process your personal information if we feel that there is a disproportionate privacy impact on you. Marketing If you are a consumer, we will only contact you by e-mail for marketing purposes if you have given us your opt-in consent to do so. This may include information about products and/or services offered by us that are similar to those that we have already provided to you or that you have requested us to provide to you, to notify you about changes to our products or services, or any other information which we have a legitimate interest to contact you about, unless you have asked us not to do so. You can manage your preferences at any time by contacting us using the details set out below. Please note that we will continue contacting you about information that is connected to the contract that you have with us, including the provision of any products, or the performance of the services that you may have purchased from us, or our other products or services you may have requested from us. We will not share your information for marketing purposes with any company or other entity (including our Partners) unless we have your opt-in consent to do so. You can ask us or third parties to stop sending you marketing messages by contacting us at any time or by clicking the “unsubscribe” button in the relevant e-mail. Change of purpose We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. Disclosures of your personal data We may have to share your personal data with the parties set out below for the purposes set out in paragraph 6 above. Any suppliers, sub-contractors, agents and other third parties which may help us with the provision of the products and/or the services that you have requested from us. Service providers who provide IT, security, software and system administration services. Any designers who are involved in making changes to the design of the website, or any of our publications or marketing material (where you have consented to receive such material). Any organisations that from time to time provide hosting services for our website. Professional advisers acting as processors or joint controllers including lawyers, bankers, experts, accountants, insurers and other third parties based who provide legal, banking, consultancy, accounting, insurance and other related services. HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses, carry out a restructure or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy. Any other entities which are under the same beneficial ownership as us that may subsist from time to time. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers, or our Partners, to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We do not and will not sell your personal data to any third party. International transfers Some of our external third parties may transfer your person data outside the UK. For example, our website is provided by Wix.com Ltd, who may store personal data which they receive from us in their data centres in the United States of America, Ireland, Japan or Israel. For more information on how Wix.com Ltd stores personal data, please see their privacy policy at: https://www.wix.com/about/privacy. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. Data security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. The Website may include third-party advertising and links to other websites. We do not provide any Personal Data to these advertisers or third-party websites. We cannot accept responsibility for any unauthorised access or loss of personal data that is beyond our reasonable control and we exclude all liability for loss that you may incur when using third party websites. Data retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available on request by contacting us using the details above. Your legal rights Under certain circumstances, you have rights under data protection laws in relation to your personal data, as follows: Request access to your personal data. This is commonly known as a “data subject access request” and enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Object to processing of your personal data. Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Request transfer of your personal data. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Right to withdraw consent. Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent. If you wish to exercise any of the rights set out above, please contact us. You can find out more about these rights by viewing the ICO’s guidance here: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/. No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. What we may need from you We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. Time limit to respond We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

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