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PREPARATION IS THE KEY TO SUCCESS We can help give you a deeper insight into your performance on-track. Our preparation services help you improve your race pace and lap times by understanding what it takes to go quicker. Together with JB Data Engineering's on-track services, our support can make sure you and your team are ready for whatever the circuit can throw at you. Off track services PRE & POST RACE SUPPORT Preparation is key to winning races. To support you, we are able provide both pre- and post-race support. Pre-event support can include reviewing previous circuit-relevant data and video, checking dash and data logger configurations, devising a run plan/strategy if needed and the configuration of annotated track-maps. Post-event support can include analysis of data, on-board video and suggestions for revisions of run-plans and strategies from each session. We can also produce a detailed report from the event which can include feedback for drivers, a record of set-up changes made with data and screenshots of on-board video. Pre & Post Race Support REMOTE TECHNICAL SUPPORT If you encounter data or analysis problems at a track and need support, we can help. We can provide remote support to any circuit in the world (providing Wifi or Mobile data signal), using the capability to access your computers remotely. This facility allows us to provide expert assistance and data debriefs at short notice and wherever you are racing. Thanks to remote support, we don’t have to be at the circuit to help you, which reduces your costs. If you need help during your race weekend and don’t have a data engineer, JB Data Engineering’s Remote Support could be the solution! Remote Support PURCHASE SUPPORT We are dealers for Racelogic (VBOX) , Aim , DTA Fast products and can supply all your data, video and Telemetry logging needs. ​ From your initial sales enquiry, we can tailor a package to meet your needs. Arrange installation by one of our qualified installation engineers, followed up by over the air training, or one to one, dependent on requirement. Our comprehensive after-sales service covers installation advice, training and diagnostics. Whatever your support needs, we are there to help you. We deliver the total ‘turn key’ package enabling you to ensure swift delivery, installation and training all from one source, thereby maximising your investment and reducing time loss. Purchase Support DATA ANALYSIS TRAINING We provides data-analysis training to teams and individuals in the correct use of PI Toolbox, PI Toolset, Aim, Racelogic, Race Technologies, Motec, Magneti Marelli, Life Racing and WinDarab. Packages include hardware training (i.e. data loggers, leads and sensors) and learning the basics on how to use the data analysis software. You will learn how to download the data, where the data is stored, how to access the data and how to change the event properties within the data software. Once a basic understanding has been acquired, you start to learn how to interpret and analyse the data in order to get the best from your vehicle and driver. Data Analysis Training SIMULATOR SUPPORT Testing and pre-race set up can be expensive and time-consuming. To assist, we have devised a tailor-made programme to extract maximum value utilising the latest simulator facilities and data acquisition techniques, either with or without a driver coach. Ability to practise lines. Track familiarisation. Basic car control and learning basic techniques. Braking Techniques. Car set-up / Engineering. Full race data analysis (Circuit tools) and feedback. ​ If you would like to book a Simulator session with us contact us . Simulator Support Testimonials Jordan has worked with us at many events over the years and offers in-depth service and his analysis is great! A really good character who I would highly recommend. Rhys Lloyd Amigo Motorsport WHAT PEOPLE ARE SAYING

Introduction This Privacy Policy explains how personal data is collected and used by Jordan Bird t/a JB Data Engineering (referred to as “we”, “us”, “our” throughout this Privacy Policy). ​ In this Privacy Policy, any reference to you includes: you personally; and any legal entity (such as a company, partnership, LLP or similar) which you represent in any of your interactions with us as envisaged under this Privacy Policy. We respect your privacy and are committed to protecting your personal data. We recognise that, as an online products and services provider who provides to both businesses and consumers, we will collect and use personal data about various categories of individuals. We take data protection very seriously and will ensure that we uphold the trust that our customers and others place in us when they provide us with their personal information. ​ This Privacy Policy will inform you as to how we collect, use, handle and disclose your personal data, as well as telling you about your privacy rights and how the law protects you. If you need any more information about our data protection practices, please contact us using the details below. ​ This Privacy Policy covers the following: Key Terms Important information and who we are Third-party links Data protection principles How we collect information about you What information we collect and how we use it Disclosures of your personal data International transfers Data security Data retention Your legal rights No fee usually required What we may need from you Time limit to respond. Key Terms The following key terms are used in this Privacy Policy: “personal data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data); “special categories of personal data” means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal data relating to criminal offences and convictions; “legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service, the best products and provision of our services, and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the privacy impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us; “performance of a contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract; and “comply with a legal obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. Important information and who we are Purpose of this Privacy Policy This Privacy Policy aims to give you information on how we collect and process your personal data, including any data you may provide when you contact us by telephone, email, post, social media or via our website, when you complete an enquiry form on our website, when you access or create an account on our website, when you purchase any products or services from us, subscribe to or agree to receive any marketing material or other publications from us, when you interact with us in person, or where you otherwise contact or engage with us, whether this is in respect of us providing you with our products and/or services, or otherwise. Unless expressly stated otherwise, this website and our products and services are not intended for children, and we do not knowingly collect date relating to children. Please read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. Controller We are the “controller” for the purposes of data protection legislation, and we are therefore responsible for your personal data. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights (see section 11 below), please contact us by using the following details: Email address: jordan@jbdataengineering.co.uk Telephone Number: 07717 562169 You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Changes to the Privacy Policy and your duty to inform us of changes This version was last updated in March 2021. We keep this Privacy Policy under regular review and may amend it from time to time. Please check back regularly to view the latest version. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Third-party links This website may include links to third-party websites, plug-ins and applications such as Facebook, Twitter and Instagram, the suppliers of our products, or any of our partner organisations, as are listed on our website from time to time (Partners). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Data protection principles We adhere to the principles set out in data protection legislation when handling personal data. These principles require personal data to be: Processed lawfully, fairly and in a transparent manner. Collected only for specified, explicit and legitimate purposes. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed. Accurate and where necessary kept up to date. Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed. Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage. Not transferred to another country without appropriate safeguards being in place. Made available to data subjects and allow data subjects to exercise certain rights in relation to their personal data. We are also responsible and accountable for ensuring that we can demonstrate compliance with the data protection principles listed above. How we collect information about you We may collect, use, store and transfer different kinds of personal data about you. We collect and process personal data about you when you: follow us, comment on our posts or interact with us in any way using social media; contact us with an enquiry or otherwise by e-mail, telephone, post, social media or through the website; engage in any other way with any of our social media accounts, website or other electronic means which are managed or regulated by us; create an account on our website or otherwise provide information that is consistent with making such an account; request that material we have produced (or has been produced on our behalf), including any marketing material, is sent to you; place an order for any products or a provision of services which we offer from time to time; are billed or invoiced by us for our products and/or services (whether this is done separately from you placing any order, or otherwise); and provide any information and/or documentation to us in respect of us providing our products and/or services. Personal data is usually collected from you through direct interaction with us (either in person, by phone, by e-mail, by post, via social media or through this website). For example, you will provide your personal information when you submit an enquiry to the embedded contact form on our website. We may on occasion collect personal data from our Partners or other third parties that we work with and who have provided your personal information to us, either with your consent or on some other lawful basis. We may also collect personal data when you use this website, through automated technologies, analytics providers (such as Google Analytics) or search engine providers. We use cookies to assist the site running as effectively as possible. If you fail to provide personal data Where we need to collect personal data by law, or in the performance of a contract with you, and you fail to provide that data when requested, we may not be able to provide you with the products and/or the services that you have ordered. If this is the case, we may have to terminate our contract with you, but we will notify you at the time if this is the case. What information we collect and how we use it The personal data that we collect will include: Contact details including your name, address, telephone number, job title (where ordering for a customer who is a business), e-mail address, social media log-in and account details; Contact history, such as communications with us by telephone, e-mail, post, through our website or via social media; Payment information, including credit/debit card details, bank account details and payment history; Transaction history, including any products purchased, or services engaged for, publications received, and any previous other engagement you have had with us; Website profile data, including any usernames or passwords; Social media account details, including linking your account to any website, Twitter, Facebook, LinkedIn, Pinterest, Instagram, WhatsApp or other similar pages or accounts you may hold; Contact history, such as any communications with us by telephone, e-mail, post, through our website or via social media; Your marketing preferences; Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data and other technology on the devices you use to access the website; and Information about your visit to our website, including pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information. We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data under data protection law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of the website to calculate the percentage of users accessing a certain section of our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. We will not collect or process special categories of personal data (as defined in the Glossary) about you at any time. We will generally use your personal data to: Help us to identify you when you contact us; Contact you by post, e-mail and telephone and via social media regarding the products or services, and/or the information that you have requested from us; Provide the products and services that you have purchased from us; Provide you with information regarding our Partners; Personalise your experience on our website and in providing our products and/or services to you, and to provide information and contacts relevant to you and your business (where applicable); Provide you with any publications or marketing material produced by us or our Partners, where you have requested to receive such material; Develop and provide new products and services to you; Respond to any enquiries you submit to us; Create and administer your account on our website; Allow you to participate in any interactive features on the website; Display your details in any case studies and/or testimonials which we publish on our website, where you have consented to this separately; Process financial transactions (including collection of payments, management of any additional charges and fees and administration of any refunds); Generally administer our relationship with you, and any order you place for our products and/or services; Keep a record of your relationship with us; Prevent and detect fraud; Comply with our legal and regulatory obligations; Provide service and support (including investigating complaints); Train our staff and carry out quality control; Review and improve our services or our products; Use data analytics to improve this website, our marketing, client relationships, user experience and our organisation in general; and Administer and protect the website and our organisation (including troubleshooting, data analysis, testing and system maintenance and network security). Lawful basis for using your information In some cases, we will only use your personal information where we have your consent or because we need to use it for the performance of a contract with you (for example, because you have ordered products or services from us). Generally, we do not rely on consent as the lawful basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us, or by checking or unchecking relevant boxes on our site, or in our communications to you, to adjust your marketing preferences. Where you opt out of receiving marketing messages from us, this will not apply to personal data provided to us as a result of a purchase by you of our products and/or services, any warranty registration, any experience you have had with our products and/or services, or any other transactions you have undertaken with us. There are other lawful reasons that allow us to process your personal information and one of those is called “legitimate interests”. This means that the reason that we are processing information is because there is a legitimate interest for us to process your information to help our business. Whenever we process your personal data on the basis of a “legitimate interest”, we make sure that we take into account your rights and interests and will not process your personal information if we feel that there is a disproportionate privacy impact on you. Marketing If you are a consumer, we will only contact you by e-mail for marketing purposes if you have given us your opt-in consent to do so. This may include information about products and/or services offered by us that are similar to those that we have already provided to you or that you have requested us to provide to you, to notify you about changes to our products or services, or any other information which we have a legitimate interest to contact you about, unless you have asked us not to do so. You can manage your preferences at any time by contacting us using the details set out below. Please note that we will continue contacting you about information that is connected to the contract that you have with us, including the provision of any products, or the performance of the services that you may have purchased from us, or our other products or services you may have requested from us. We will not share your information for marketing purposes with any company or other entity (including our Partners) unless we have your opt-in consent to do so. You can ask us or third parties to stop sending you marketing messages by contacting us at any time or by clicking the “unsubscribe” button in the relevant e-mail. Change of purpose We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. Disclosures of your personal data We may have to share your personal data with the parties set out below for the purposes set out in paragraph 6 above. Any suppliers, sub-contractors, agents and other third parties which may help us with the provision of the products and/or the services that you have requested from us. Service providers who provide IT, security, software and system administration services. Any designers who are involved in making changes to the design of the website, or any of our publications or marketing material (where you have consented to receive such material). Any organisations that from time to time provide hosting services for our website. Professional advisers acting as processors or joint controllers including lawyers, bankers, experts, accountants, insurers and other third parties based who provide legal, banking, consultancy, accounting, insurance and other related services. HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses, carry out a restructure or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy. Any other entities which are under the same beneficial ownership as us that may subsist from time to time. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers, or our Partners, to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We do not and will not sell your personal data to any third party. International transfers Some of our external third parties may transfer your person data outside the UK. For example, our website is provided by Wix.com Ltd, who may store personal data which they receive from us in their data centres in the United States of America, Ireland, Japan or Israel. For more information on how Wix.com Ltd stores personal data, please see their privacy policy at: https://www.wix.com/about/privacy. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. Data security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. The Website may include third-party advertising and links to other websites. We do not provide any Personal Data to these advertisers or third-party websites. We cannot accept responsibility for any unauthorised access or loss of personal data that is beyond our reasonable control and we exclude all liability for loss that you may incur when using third party websites. Data retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available on request by contacting us using the details above. Your legal rights Under certain circumstances, you have rights under data protection laws in relation to your personal data, as follows: Request access to your personal data. This is commonly known as a “data subject access request” and enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Object to processing of your personal data. Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Request transfer of your personal data. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Right to withdraw consent. Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent. If you wish to exercise any of the rights set out above, please contact us. You can find out more about these rights by viewing the ICO’s guidance here: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/. No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. What we may need from you We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. Time limit to respond We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Introduction This Privacy Policy explains how personal data is collected and used by Jordan Bird t/a JB Data Engineering (referred to as “we”, “us”, “our” throughout this Privacy Policy). ​ In this Privacy Policy, any reference to you includes: you personally; and any legal entity (such as a company, partnership, LLP or similar) which you represent in any of your interactions with us as envisaged under this Privacy Policy. We respect your privacy and are committed to protecting your personal data. We recognise that, as an online products and services provider who provides to both businesses and consumers, we will collect and use personal data about various categories of individuals. We take data protection very seriously and will ensure that we uphold the trust that our customers and others place in us when they provide us with their personal information. ​ This Privacy Policy will inform you as to how we collect, use, handle and disclose your personal data, as well as telling you about your privacy rights and how the law protects you. If you need any more information about our data protection practices, please contact us using the details below. ​ This Privacy Policy covers the following: Key Terms Important information and who we are Third-party links Data protection principles How we collect information about you What information we collect and how we use it Disclosures of your personal data International transfers Data security Data retention Your legal rights No fee usually required What we may need from you Time limit to respond. Key Terms The following key terms are used in this Privacy Policy: “personal data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data); “special categories of personal data” means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal data relating to criminal offences and convictions; “legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service, the best products and provision of our services, and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the privacy impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us; “performance of a contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract; and “comply with a legal obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. Important information and who we are Purpose of this Privacy Policy This Privacy Policy aims to give you information on how we collect and process your personal data, including any data you may provide when you contact us by telephone, email, post, social media or via our website, when you complete an enquiry form on our website, when you access or create an account on our website, when you purchase any products or services from us, subscribe to or agree to receive any marketing material or other publications from us, when you interact with us in person, or where you otherwise contact or engage with us, whether this is in respect of us providing you with our products and/or services, or otherwise. Unless expressly stated otherwise, this website and our products and services are not intended for children, and we do not knowingly collect date relating to children. Please read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. Controller We are the “controller” for the purposes of data protection legislation, and we are therefore responsible for your personal data. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights (see section 11 below), please contact us by using the following details: Email address: jordan@jbdataengineering.co.uk Telephone Number: 07717 562169 You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Changes to the Privacy Policy and your duty to inform us of changes This version was last updated in March 2021. We keep this Privacy Policy under regular review and may amend it from time to time. Please check back regularly to view the latest version. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Third-party links This website may include links to third-party websites, plug-ins and applications such as Facebook, Twitter and Instagram, the suppliers of our products, or any of our partner organisations, as are listed on our website from time to time (Partners). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Data protection principles We adhere to the principles set out in data protection legislation when handling personal data. These principles require personal data to be: Processed lawfully, fairly and in a transparent manner. Collected only for specified, explicit and legitimate purposes. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed. Accurate and where necessary kept up to date. Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed. Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage. Not transferred to another country without appropriate safeguards being in place. Made available to data subjects and allow data subjects to exercise certain rights in relation to their personal data. We are also responsible and accountable for ensuring that we can demonstrate compliance with the data protection principles listed above. How we collect information about you We may collect, use, store and transfer different kinds of personal data about you. We collect and process personal data about you when you: follow us, comment on our posts or interact with us in any way using social media; contact us with an enquiry or otherwise by e-mail, telephone, post, social media or through the website; engage in any other way with any of our social media accounts, website or other electronic means which are managed or regulated by us; create an account on our website or otherwise provide information that is consistent with making such an account; request that material we have produced (or has been produced on our behalf), including any marketing material, is sent to you; place an order for any products or a provision of services which we offer from time to time; are billed or invoiced by us for our products and/or services (whether this is done separately from you placing any order, or otherwise); and provide any information and/or documentation to us in respect of us providing our products and/or services. Personal data is usually collected from you through direct interaction with us (either in person, by phone, by e-mail, by post, via social media or through this website). For example, you will provide your personal information when you submit an enquiry to the embedded contact form on our website. We may on occasion collect personal data from our Partners or other third parties that we work with and who have provided your personal information to us, either with your consent or on some other lawful basis. We may also collect personal data when you use this website, through automated technologies, analytics providers (such as Google Analytics) or search engine providers. We use cookies to assist the site running as effectively as possible. If you fail to provide personal data Where we need to collect personal data by law, or in the performance of a contract with you, and you fail to provide that data when requested, we may not be able to provide you with the products and/or the services that you have ordered. If this is the case, we may have to terminate our contract with you, but we will notify you at the time if this is the case. What information we collect and how we use it The personal data that we collect will include: Contact details including your name, address, telephone number, job title (where ordering for a customer who is a business), e-mail address, social media log-in and account details; Contact history, such as communications with us by telephone, e-mail, post, through our website or via social media; Payment information, including credit/debit card details, bank account details and payment history; Transaction history, including any products purchased, or services engaged for, publications received, and any previous other engagement you have had with us; Website profile data, including any usernames or passwords; Social media account details, including linking your account to any website, Twitter, Facebook, LinkedIn, Pinterest, Instagram, WhatsApp or other similar pages or accounts you may hold; Contact history, such as any communications with us by telephone, e-mail, post, through our website or via social media; Your marketing preferences; Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data and other technology on the devices you use to access the website; and Information about your visit to our website, including pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information. We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data under data protection law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of the website to calculate the percentage of users accessing a certain section of our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. We will not collect or process special categories of personal data (as defined in the Glossary) about you at any time. We will generally use your personal data to: Help us to identify you when you contact us; Contact you by post, e-mail and telephone and via social media regarding the products or services, and/or the information that you have requested from us; Provide the products and services that you have purchased from us; Provide you with information regarding our Partners; Personalise your experience on our website and in providing our products and/or services to you, and to provide information and contacts relevant to you and your business (where applicable); Provide you with any publications or marketing material produced by us or our Partners, where you have requested to receive such material; Develop and provide new products and services to you; Respond to any enquiries you submit to us; Create and administer your account on our website; Allow you to participate in any interactive features on the website; Display your details in any case studies and/or testimonials which we publish on our website, where you have consented to this separately; Process financial transactions (including collection of payments, management of any additional charges and fees and administration of any refunds); Generally administer our relationship with you, and any order you place for our products and/or services; Keep a record of your relationship with us; Prevent and detect fraud; Comply with our legal and regulatory obligations; Provide service and support (including investigating complaints); Train our staff and carry out quality control; Review and improve our services or our products; Use data analytics to improve this website, our marketing, client relationships, user experience and our organisation in general; and Administer and protect the website and our organisation (including troubleshooting, data analysis, testing and system maintenance and network security). Lawful basis for using your information In some cases, we will only use your personal information where we have your consent or because we need to use it for the performance of a contract with you (for example, because you have ordered products or services from us). Generally, we do not rely on consent as the lawful basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us, or by checking or unchecking relevant boxes on our site, or in our communications to you, to adjust your marketing preferences. Where you opt out of receiving marketing messages from us, this will not apply to personal data provided to us as a result of a purchase by you of our products and/or services, any warranty registration, any experience you have had with our products and/or services, or any other transactions you have undertaken with us. There are other lawful reasons that allow us to process your personal information and one of those is called “legitimate interests”. This means that the reason that we are processing information is because there is a legitimate interest for us to process your information to help our business. Whenever we process your personal data on the basis of a “legitimate interest”, we make sure that we take into account your rights and interests and will not process your personal information if we feel that there is a disproportionate privacy impact on you. Marketing If you are a consumer, we will only contact you by e-mail for marketing purposes if you have given us your opt-in consent to do so. This may include information about products and/or services offered by us that are similar to those that we have already provided to you or that you have requested us to provide to you, to notify you about changes to our products or services, or any other information which we have a legitimate interest to contact you about, unless you have asked us not to do so. You can manage your preferences at any time by contacting us using the details set out below. Please note that we will continue contacting you about information that is connected to the contract that you have with us, including the provision of any products, or the performance of the services that you may have purchased from us, or our other products or services you may have requested from us. We will not share your information for marketing purposes with any company or other entity (including our Partners) unless we have your opt-in consent to do so. You can ask us or third parties to stop sending you marketing messages by contacting us at any time or by clicking the “unsubscribe” button in the relevant e-mail. Change of purpose We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. Disclosures of your personal data We may have to share your personal data with the parties set out below for the purposes set out in paragraph 6 above. Any suppliers, sub-contractors, agents and other third parties which may help us with the provision of the products and/or the services that you have requested from us. Service providers who provide IT, security, software and system administration services. Any designers who are involved in making changes to the design of the website, or any of our publications or marketing material (where you have consented to receive such material). Any organisations that from time to time provide hosting services for our website. Professional advisers acting as processors or joint controllers including lawyers, bankers, experts, accountants, insurers and other third parties based who provide legal, banking, consultancy, accounting, insurance and other related services. HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses, carry out a restructure or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy. Any other entities which are under the same beneficial ownership as us that may subsist from time to time. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers, or our Partners, to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We do not and will not sell your personal data to any third party. International transfers Some of our external third parties may transfer your person data outside the UK. For example, our website is provided by Wix.com Ltd, who may store personal data which they receive from us in their data centres in the United States of America, Ireland, Japan or Israel. For more information on how Wix.com Ltd stores personal data, please see their privacy policy at: https://www.wix.com/about/privacy. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. Data security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. The Website may include third-party advertising and links to other websites. We do not provide any Personal Data to these advertisers or third-party websites. We cannot accept responsibility for any unauthorised access or loss of personal data that is beyond our reasonable control and we exclude all liability for loss that you may incur when using third party websites. Data retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available on request by contacting us using the details above. Your legal rights Under certain circumstances, you have rights under data protection laws in relation to your personal data, as follows: Request access to your personal data. This is commonly known as a “data subject access request” and enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Object to processing of your personal data. Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Request transfer of your personal data. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Right to withdraw consent. Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent. If you wish to exercise any of the rights set out above, please contact us. You can find out more about these rights by viewing the ICO’s guidance here: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/. No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. What we may need from you We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. Time limit to respond We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

REACH YOUR POTENTIAL On- and off-track support for teams, drivers and individuals - from karting to LMP What we do Latest News Testimonials About On Track Off Track Contact Us Shop News More PROFESSIONAL DATA ENGINEERING Owned and run by Jordan Bird, JB Data Engineering specialises in electronic data logging, racing lap timers and data acquisition systems for race cars and motorsport. ​ We specialise in telemetry analysis, car data logging and data analysis, video analysis and race strategy. ​ Centrally based, we are ideally situated to assist at circuits across the UK and abroad. Learn more DATA ENGINEERING RACE & FUEL STRATEGY VIDEO ANALYSIS Jordan has worked with us at many events over the years and offers in-depth service and his analysis is great! A really good character who I would highly recommend. Rhys Lloyd Amigo Motorsport WHAT PEOPLE ARE SAYING Testimonials About Want to learn how JB Data Engineering can help you improve on track? Get in touch now BROWSE OUR SHOP All Products New Arrival AiM GPS09 Module Open Price £275.00 Excluding VAT Add to basket New Arrival AiM ACC Open Analogue CAN Converter Price £250.00 Excluding VAT Add to basket AiM GPS09 Module Roof Mount Version For SmartyCam 2.2 Price £310.00 Excluding VAT Add to basket AiM GPS09 Module For SmartyCam 2.2 Price £265.00 Excluding VAT Add to basket New Arrival AiM MXT 1.3 10" TFT Digital Display and Data Logger Price £2,500.00 Excluding VAT Add to basket WiFi Dongle for VBOX HD Lite Price £20.00 Excluding VAT Add to basket DATA ENGINEER JORDAN BIRD Jordan's successful career in motorsport includes working in the British GT, IMSA, GT Cup Championships, European Le Mans Series (ELMS) and the International GT Open Championship. He has worked closely with teams including Algarve Pro Racing, TF-Sport, Dragon Speed and DTO Motorsport amongst others. Get in touch Contact Us CONTACT US Want to know how JB Data Engineering can help your team? Get in touch. We offer on- and off-track support for teams, drivers and individuals - from karting to LMP Centrally based, we are ideally situated to assist at circuits across the UK and abroad. ​ First Name Last Name Email Team or Organisation Write a message Submit Thanks - we'll be in touch THE SMALL PRINT Terms & Conditions Privacy Policy Cookie Policy QUICK LINKS Shop Search About On Track Services Off Track Services Our Partners CONTACT jordan@jbdataengineering.co.uk +44 (0) 7717 562169 Get the latest updates from JB Data Engineering - enter your email Subscribe Thanks! © 2024 JB Data Engineering Website Design by Cat Lund

SHOP ALL TYRESENSE PRODUCTS JB data engineering is delighted to supply all the RaceSense Tyre Gauge range. These professional tyre gauges are essential equipment for any motorsport team. Filter by Category All FEATURED Price £20.83 £270.83 Options No Probe Probe Right Angle Probe No Yes Rubberised Case No Yes Standard probe No Yes Sort by New Arrival RaceSense Pocket Price £187.50 Excluding VAT Add to basket New Arrival Right Angled Probe Price £70.83 Excluding VAT Add to basket New Arrival RaceSense Digital Tyre Pressure Gauge With Pyrometer Price £270.83 Excluding VAT Add to basket New Arrival RaceSense Digital Tyre Pressure Gauge Price £233.33 Excluding VAT Add to basket Racing Protective Case For RaceSense Digital Type Pressure Gauge Price £20.83 Excluding VAT Add to basket

SHOP ALL ECU MASTER PRODUCTS We supply the full range of ECUMaster hardware including digital displays, battery isolators, CANBUS bluetooth modules, infrared temperature sensors and cables and connectors. ​ Please note, due to supply shortages there may be increased lead times on this product - please call us for more information. ​ Filter by Price £9.00 £1,599.00 Sort by New Arrival Ecumaster PMU-24 DL - Power Management Unit 24 Data Logging Price £1,299.00 Excluding VAT Add to basket New Arrival Ecumaster EMU Pro-8 Price £1,299.00 Excluding VAT Add to basket New Arrival Ecumaster EMU Pro-16 Price £1,599.00 Excluding VAT Add to basket Ecumaster Data Logger-1 (EDL-1) Connection Cable Price £9.00 Excluding VAT Add to basket Ecumaster MAC Boost Control Solenoid Price £72.00 Excluding VAT Add to basket Ecumaster EMU Black Pre-Terminated Wiring Price £71.00 Excluding VAT Add to basket EMU Black Connector Kit Price £17.00 Excluding VAT Add to basket Renault Clio 197/200 PnP ECU KIT Price £994.00 Excluding VAT Add to basket ECUMaster Lambda to CAN Price £159.00 Excluding VAT Add to basket ECUMaster Battery Isolator Price £339.00 Excluding VAT Add to basket Load More

SHOP ALL VBOX PRODUCTS We are licensed resellers for RaceLogic VBOX and VBOX HD2 video systems and accessories including HDMI cables, cameras and RaceLogic racing lap timers, car data logging components and pit displays. Please note, due to supply shortages there may be increased lead times on this product - please call us for more information. Filter by Price £5.00 £4,200.00 Sort by WiFi Dongle for VBOX HD Lite Price £20.00 Excluding VAT Add to basket Unterminated CAN & Power cable for VBOX HD Lite Price £40.00 Excluding VAT Add to basket Protective Lens Cover for VBOX HD Lite Price £18.00 Excluding VAT Add to basket New Arrival OBD CAN Interface Cable for VBOX HD Lite Price £55.00 Excluding VAT Add to basket In-car Power Supply Cable for VBOX HD Lite Price £50.00 Excluding VAT Add to basket New Arrival 32 GB Micro SD Card Price £10.00 Excluding VAT Add to basket New Arrival VBOX HD Lite Price £600.00 Excluding VAT Add to basket New Arrival Cooling Fan for VBOX Video HD2 Cooling Fan for VBOX Video HD2 Price £85.00 Excluding VAT Add to basket New Arrival Mini OLED Display Price £450.00 Excluding VAT Add to basket New Arrival VBOX Mini LapTimer Price £725.00 Excluding VAT Add to basket Load More

SHOP ALL AIM PRODUCTS From MX to Solo, we supply Aim racing dash data loggers and digital displays for your race car. Please note, due to supply shortages there may be increased lead times on this product of between 4-8 weeks - please call us for more information. Filter by Price £250.00 £2,500.00 Sort by New Arrival AiM GPS09 Module Open Price £275.00 Excluding VAT Add to basket New Arrival AiM ACC Open Analogue CAN Converter Price £250.00 Excluding VAT Add to basket AiM GPS09 Module Roof Mount Version For SmartyCam 2.2 Price £310.00 Excluding VAT Add to basket AiM GPS09 Module For SmartyCam 2.2 Price £265.00 Excluding VAT Add to basket New Arrival AiM MXT 1.3 10" TFT Digital Display and Data Logger Price £2,500.00 Excluding VAT Add to basket New Arrival SmartyCam 3 GP Price £1,500.00 Excluding VAT Add to basket New Arrival SmartyCam 3 Sport Price £665.00 Excluding VAT Add to basket New Arrival SmartyCam 3 Dual Price £2,430.00 Excluding VAT Add to basket New Arrival AiM MXS 1.3 TFT Digital Display and Data Logger Price £2,050.00 Excluding VAT Add to basket Aim MXP 6" Display Dash Data Logger Price £2,190.00 Excluding VAT Add to basket Load More

Introduction This Privacy Policy explains how personal data is collected and used by Jordan Bird t/a JB Data Engineering (referred to as “we”, “us”, “our” throughout this Privacy Policy). ​ In this Privacy Policy, any reference to you includes: you personally; and any legal entity (such as a company, partnership, LLP or similar) which you represent in any of your interactions with us as envisaged under this Privacy Policy. We respect your privacy and are committed to protecting your personal data. We recognise that, as an online products and services provider who provides to both businesses and consumers, we will collect and use personal data about various categories of individuals. We take data protection very seriously and will ensure that we uphold the trust that our customers and others place in us when they provide us with their personal information. ​ This Privacy Policy will inform you as to how we collect, use, handle and disclose your personal data, as well as telling you about your privacy rights and how the law protects you. If you need any more information about our data protection practices, please contact us using the details below. ​ This Privacy Policy covers the following: Key Terms Important information and who we are Third-party links Data protection principles How we collect information about you What information we collect and how we use it Disclosures of your personal data International transfers Data security Data retention Your legal rights No fee usually required What we may need from you Time limit to respond. Key Terms The following key terms are used in this Privacy Policy: “personal data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data); “special categories of personal data” means information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and personal data relating to criminal offences and convictions; “legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service, the best products and provision of our services, and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the privacy impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us; “performance of a contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract; and “comply with a legal obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. Important information and who we are Purpose of this Privacy Policy This Privacy Policy aims to give you information on how we collect and process your personal data, including any data you may provide when you contact us by telephone, email, post, social media or via our website, when you complete an enquiry form on our website, when you access or create an account on our website, when you purchase any products or services from us, subscribe to or agree to receive any marketing material or other publications from us, when you interact with us in person, or where you otherwise contact or engage with us, whether this is in respect of us providing you with our products and/or services, or otherwise. Unless expressly stated otherwise, this website and our products and services are not intended for children, and we do not knowingly collect date relating to children. Please read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. Controller We are the “controller” for the purposes of data protection legislation, and we are therefore responsible for your personal data. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights (see section 11 below), please contact us by using the following details: Email address: jordan@jbdataengineering.co.uk Telephone Number: 07717 562169 You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Changes to the Privacy Policy and your duty to inform us of changes This version was last updated in March 2021. We keep this Privacy Policy under regular review and may amend it from time to time. Please check back regularly to view the latest version. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Third-party links This website may include links to third-party websites, plug-ins and applications such as Facebook, Twitter and Instagram, the suppliers of our products, or any of our partner organisations, as are listed on our website from time to time (Partners). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Data protection principles We adhere to the principles set out in data protection legislation when handling personal data. These principles require personal data to be: Processed lawfully, fairly and in a transparent manner. Collected only for specified, explicit and legitimate purposes. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed. Accurate and where necessary kept up to date. Not kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which the data is processed. Processed in a manner that ensures its security using appropriate technical and organisational measures to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage. Not transferred to another country without appropriate safeguards being in place. Made available to data subjects and allow data subjects to exercise certain rights in relation to their personal data. We are also responsible and accountable for ensuring that we can demonstrate compliance with the data protection principles listed above. How we collect information about you We may collect, use, store and transfer different kinds of personal data about you. We collect and process personal data about you when you: follow us, comment on our posts or interact with us in any way using social media; contact us with an enquiry or otherwise by e-mail, telephone, post, social media or through the website; engage in any other way with any of our social media accounts, website or other electronic means which are managed or regulated by us; create an account on our website or otherwise provide information that is consistent with making such an account; request that material we have produced (or has been produced on our behalf), including any marketing material, is sent to you; place an order for any products or a provision of services which we offer from time to time; are billed or invoiced by us for our products and/or services (whether this is done separately from you placing any order, or otherwise); and provide any information and/or documentation to us in respect of us providing our products and/or services. Personal data is usually collected from you through direct interaction with us (either in person, by phone, by e-mail, by post, via social media or through this website). For example, you will provide your personal information when you submit an enquiry to the embedded contact form on our website. We may on occasion collect personal data from our Partners or other third parties that we work with and who have provided your personal information to us, either with your consent or on some other lawful basis. We may also collect personal data when you use this website, through automated technologies, analytics providers (such as Google Analytics) or search engine providers. We use cookies to assist the site running as effectively as possible. If you fail to provide personal data Where we need to collect personal data by law, or in the performance of a contract with you, and you fail to provide that data when requested, we may not be able to provide you with the products and/or the services that you have ordered. If this is the case, we may have to terminate our contract with you, but we will notify you at the time if this is the case. What information we collect and how we use it The personal data that we collect will include: Contact details including your name, address, telephone number, job title (where ordering for a customer who is a business), e-mail address, social media log-in and account details; Contact history, such as communications with us by telephone, e-mail, post, through our website or via social media; Payment information, including credit/debit card details, bank account details and payment history; Transaction history, including any products purchased, or services engaged for, publications received, and any previous other engagement you have had with us; Website profile data, including any usernames or passwords; Social media account details, including linking your account to any website, Twitter, Facebook, LinkedIn, Pinterest, Instagram, WhatsApp or other similar pages or accounts you may hold; Contact history, such as any communications with us by telephone, e-mail, post, through our website or via social media; Your marketing preferences; Technical data such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, session replay data and other technology on the devices you use to access the website; and Information about your visit to our website, including pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information. We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data under data protection law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate data about your use of the website to calculate the percentage of users accessing a certain section of our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. We will not collect or process special categories of personal data (as defined in the Glossary) about you at any time. We will generally use your personal data to: Help us to identify you when you contact us; Contact you by post, e-mail and telephone and via social media regarding the products or services, and/or the information that you have requested from us; Provide the products and services that you have purchased from us; Provide you with information regarding our Partners; Personalise your experience on our website and in providing our products and/or services to you, and to provide information and contacts relevant to you and your business (where applicable); Provide you with any publications or marketing material produced by us or our Partners, where you have requested to receive such material; Develop and provide new products and services to you; Respond to any enquiries you submit to us; Create and administer your account on our website; Allow you to participate in any interactive features on the website; Display your details in any case studies and/or testimonials which we publish on our website, where you have consented to this separately; Process financial transactions (including collection of payments, management of any additional charges and fees and administration of any refunds); Generally administer our relationship with you, and any order you place for our products and/or services; Keep a record of your relationship with us; Prevent and detect fraud; Comply with our legal and regulatory obligations; Provide service and support (including investigating complaints); Train our staff and carry out quality control; Review and improve our services or our products; Use data analytics to improve this website, our marketing, client relationships, user experience and our organisation in general; and Administer and protect the website and our organisation (including troubleshooting, data analysis, testing and system maintenance and network security). Lawful basis for using your information In some cases, we will only use your personal information where we have your consent or because we need to use it for the performance of a contract with you (for example, because you have ordered products or services from us). Generally, we do not rely on consent as the lawful basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us, or by checking or unchecking relevant boxes on our site, or in our communications to you, to adjust your marketing preferences. Where you opt out of receiving marketing messages from us, this will not apply to personal data provided to us as a result of a purchase by you of our products and/or services, any warranty registration, any experience you have had with our products and/or services, or any other transactions you have undertaken with us. There are other lawful reasons that allow us to process your personal information and one of those is called “legitimate interests”. This means that the reason that we are processing information is because there is a legitimate interest for us to process your information to help our business. Whenever we process your personal data on the basis of a “legitimate interest”, we make sure that we take into account your rights and interests and will not process your personal information if we feel that there is a disproportionate privacy impact on you. Marketing If you are a consumer, we will only contact you by e-mail for marketing purposes if you have given us your opt-in consent to do so. This may include information about products and/or services offered by us that are similar to those that we have already provided to you or that you have requested us to provide to you, to notify you about changes to our products or services, or any other information which we have a legitimate interest to contact you about, unless you have asked us not to do so. You can manage your preferences at any time by contacting us using the details set out below. Please note that we will continue contacting you about information that is connected to the contract that you have with us, including the provision of any products, or the performance of the services that you may have purchased from us, or our other products or services you may have requested from us. We will not share your information for marketing purposes with any company or other entity (including our Partners) unless we have your opt-in consent to do so. You can ask us or third parties to stop sending you marketing messages by contacting us at any time or by clicking the “unsubscribe” button in the relevant e-mail. Change of purpose We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. Disclosures of your personal data We may have to share your personal data with the parties set out below for the purposes set out in paragraph 6 above. Any suppliers, sub-contractors, agents and other third parties which may help us with the provision of the products and/or the services that you have requested from us. Service providers who provide IT, security, software and system administration services. Any designers who are involved in making changes to the design of the website, or any of our publications or marketing material (where you have consented to receive such material). Any organisations that from time to time provide hosting services for our website. Professional advisers acting as processors or joint controllers including lawyers, bankers, experts, accountants, insurers and other third parties based who provide legal, banking, consultancy, accounting, insurance and other related services. HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses, carry out a restructure or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy. Any other entities which are under the same beneficial ownership as us that may subsist from time to time. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers, or our Partners, to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We do not and will not sell your personal data to any third party. International transfers Some of our external third parties may transfer your person data outside the UK. For example, our website is provided by Wix.com Ltd, who may store personal data which they receive from us in their data centres in the United States of America, Ireland, Japan or Israel. For more information on how Wix.com Ltd stores personal data, please see their privacy policy at: https://www.wix.com/about/privacy. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. Data security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. The Website may include third-party advertising and links to other websites. We do not provide any Personal Data to these advertisers or third-party websites. We cannot accept responsibility for any unauthorised access or loss of personal data that is beyond our reasonable control and we exclude all liability for loss that you may incur when using third party websites. Data retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Details of retention periods for different aspects of your personal data are available on request by contacting us using the details above. Your legal rights Under certain circumstances, you have rights under data protection laws in relation to your personal data, as follows: Request access to your personal data. This is commonly known as a “data subject access request” and enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Object to processing of your personal data. Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Request transfer of your personal data. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Right to withdraw consent. Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent. If you wish to exercise any of the rights set out above, please contact us. You can find out more about these rights by viewing the ICO’s guidance here: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/. No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. What we may need from you We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. Time limit to respond We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

PROFESSIONAL DATA ENGINEERING Owned and run by Jordan Bird, JB Data Engineering specialises in electronics and data acquisition systems for motorsport. ​ We specialise in telemetry analysis, data analysis, video analysis and race strategy. ​ Based in Norfolk, we are ideally situated to assist at circuits across the UK and abroad. On track services DATA ENGINEERING JB Data Engineering provides data-acquisition and analysis, including video analysis, for race teams and individual racing drivers. We are proficient in the use and application of PI Toolbox, PI Toolset, Aim Race Studio, Racelogic, Race Technology, Motec, Magnetti Marelli, Life Racing and Bosch (WinDarab). Our track-side data and video support includes driver analysis and development, vehicle systems, chassis and tyre analysis, fuel strategy and video analysis. Data Engineering HUMAN PERFORMANCE ENGINEERING To achieve top performance in our sport we need more than an understanding of the vehicle dynamics, mechanicals and tyres. Crucial to the success is an understanding of the driver, their biorhythms and fitness, together with robust strategies to combat fatigue and stress from both internal and external sources. JB Data Engineering works with Human Performance Visonaries and industry specialists to deliver solid improvements in areas such as Fitness and Stamina, Diet and Sleep, Media and Mental Approach. These techniques are dovetailed to work in conjunction with the driver track strategies thereby delivering a holistic approach. Human Performance Engineering VIDEO ANALYSIS Video analysis has become an extremely popular service with drivers at all levels finding this tool helpful in understanding visually where they could improve their lap-times. Video analysis is particularly useful where an amateur driver is working with a driver-coach, who is then able to identify where improvements in times can be made. Racelogic’s Circuit Tools data analysis software and Aim’s Smartycam video software provides the capability to run multiple laps side-by-side. This facility allows the driver to see vehicle data alongside video of the lap. Using GPS to plot the driver’s lines, a coach can quickly understand and explain where the lap-time can be improved. Video Analysis RACE & FUEL STRATEGY JB Data Engineering can provide race and fuel strategies to teams and individual drivers, a crucial planning tool particularly when competing in endurance events. Thanks to JB Data Engineering’s experience in race strategies, planning time is reduced. Our race/fuel strategies include run-plans for each session with fuel usage per lap and per session and can record sector-times, lap-times, driver stint-times, session duration and session-elapsed time. Our strategies have been used in the 24H Series, the British GT Championship and the VW Fun Cup 25 Hour Race at Spa-Francorchamps. Race & Fuel Strategy Jordan has worked with us at many events over the years and offers in-depth service and his analysis is great! A really good character who I would highly recommend. Rhys Lloyd Amigo Motorsport WHAT PEOPLE ARE SAYING Testimonials